Tracer Golf Inc. is seeking to enhance its strategic decision-making process by leveraging customer data to gain actionable insights. The goal of this project is to analyze customer data to identify patterns and trends that can inform decisions on location selection, pricing strategies, feature offerings, and understanding customer behavior. By examining historical data, the project aims to uncover key factors that influence customer preferences and satisfaction. This analysis will help Tracer Golf Inc. optimize its operations and tailor its services to better meet customer needs. The project will involve data cleaning, exploratory data analysis, and the application of statistical methods to draw meaningful conclusions. The insights gained will support Tracer Golf Inc. in making informed business decisions that align with customer expectations and market demands.

The project deliverables will include a comprehensive report detailing the findings from the data analysis, highlighting key insights and recommendations for Tracer Golf Inc. Additionally, a presentation summarizing the main conclusions and actionable strategies will be prepared for stakeholders. The deliverables will also include visualizations that effectively communicate the data trends and patterns identified during the analysis. These outputs will provide Tracer Golf Inc. with a clear understanding of customer behavior and preferences, enabling them to make data-driven decisions.

Creation of dashboards in PowerBI