Website UX / UI Re-Design & Prototype

We are a 5 year old company that would like support with redesigning our current website. Our mission is to clean up the site which has been pieced together over the past 5 years without a design plan. Site speed, SEO optimization, UX, and ease of updates by inhouse staff (non developers) are key drivers. tracergolf.ca

Customer Data Insights for Strategic Decision-Making

Tracer Golf Inc. is seeking to enhance its strategic decision-making process by leveraging customer data to gain actionable insights. The goal of this project is to analyze customer data to identify patterns and trends that can inform decisions on location selection, pricing strategies, feature offerings, and understanding customer behavior. By examining historical data, the project aims to uncover key factors that influence customer preferences and satisfaction. This analysis will help Tracer Golf Inc. optimize its operations and tailor its services to better meet customer needs. The project will involve data cleaning, exploratory data analysis, and the application of statistical methods to draw meaningful conclusions. The insights gained will support Tracer Golf Inc. in making informed business decisions that align with customer expectations and market demands.

Competitive Analysis of Indoor Golf Facilities in the GTA

The main goal for the project is to perform a competitive analysis on indoor golf facilities across the Greater Toronto Area (GTA). This will involve visiting each competitor to evaluate their overall user experience, starting from the booking process, entry, customer service, and golf simulator technology. The position would require having golf clubs and some experience playing golf, as well as travel to competitor locations.