Our food company is looking to solidify our identity in a way that connects with Millennials and Gen Z and reflects the values the company stands for. We are looking to better connect with our audience by standing out and being memorable.

We are looking for a strategic positioning, and high quality graphic designs that we will use in our product packaging and will form the identity of the brand. The right candidate should be able to seek external market trends, translate trends into consumer insights, and develop designs based on such insights.

Student deliverables

• Deep dive into consumers
• Develop competitive benchmark
• Collaborate in developing brand positioning
• Ideate Logo and name proposals that reflect who we are
• Work to create a branding guide for us to reference
• Develop branding packaging guidelines that will serve the next graphic designers to develop packaging graphics
• BONUS: 3D mock-ups of packaging & branded Power Point Templates to use in business strategy

Hi, I am Everardo, founder of Tasty Tierra. I have been working in branding and commercial strategy for 12+ years in Fortune 500 companies with brands including Oreo, Pringles, Chips Ahoy!, Mini-Wheats, and many more.

I love food, and I believe it has the power to create lasting human connections and unforgettable memories. I am energized by the large potential of Tasty Tierra. I am also energized by developing young talent. I have coached and led several teams of bright junior business professionals, and I am often a guest speaker in MBA marketing classes.

Working on this project you will get a taste of real-world business strategy, coaching on the fundamentals on how to build a successful brand, and a "behind the scenes" of how brands connect with their audiences.

Come and help shape the next generation of healthy snacking for North America!