Digital Human Library is looking for students to creating a marketing plan, and marketing content aligned to the plan that is consistent with our vision, mission, and sector. Students have a clear understanding of what these elements are for our organization. 

Students will be working on a marketing plan for our company to build awareness about Digital Human Library in the public library market. Students will also create marketing content which will be used in email campaigns and on social media. Time permitting, students would work on other collateral that we can use as go-to marketing tools.

To accomplish this, we expect the student(s) will:

• Research the public library market (Canada & US)
• Evaluate recent successful user-generated campaigns in the public library sector 
• Draft a marketing plan for our company to enter into the public library market 
• Write posts and other content pieces
• Design graphics using the Canva platform for our socials and outreach campaigns
• Create a series of LinkedIn marketing campaigns, including content for the campaigns, and a campaign calendar