Customer Database and Market Segmentation Project
Preferred students
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a customer database and conduct market segmentation to improve access to care for chronic pain patients. This will involve several different steps for the learners, including:
- Analyzing the current customer data and identifying key variables for segmentation.
- Building a customer database to store and manage the data effectively.
- Conducting market segmentation analysis to identify different customer segments based on demographics, behavior, and needs.
- Developing a strategy to improve access and cost for the identified customer segments.
- Creating a plan for community engagement and outreach to the identified segments.
-Breakdown into primary care physicians, chiropractors, pain management physicians, physical therapists, physical medicine and rehabilitation, urology, and OB/GYN, neurologists
- What tasks will students need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A well-organized customer database with relevant data fields and effective data management processes.
- Market segmentation analysis report with identified customer segments and their characteristics.
- A strategy proposal for improving access and cost for the identified customer segments.
- A community engagement plan targeting the identified segments.
Final deliverables should include:
- A comprehensive report detailing the database structure, market segmentation analysis, and strategy proposal.
- A presentation explaining the findings and recommendations from the project.
- What is the main goal for this project?
-
The main goal for the project is to create a customer database and conduct market segmentation to improve access to care for chronic pain patients. This will involve several different steps for the learners, including:
- Analyzing the current customer data and identifying key variables for segmentation.
- Building a customer database to store and manage the data effectively.
- Conducting market segmentation analysis to identify different customer segments based on demographics, behavior, and needs.
- Developing a strategy to improve access and cost for the identified customer segments.
- Creating a plan for community engagement and outreach to the identified segments.
-Breakdown into primary care physicians, chiropractors, pain management physicians, physical therapists, physical medicine and rehabilitation, urology, and OB/GYN, neurologists
- What tasks will students need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A well-organized customer database with relevant data fields and effective data management processes.
- Market segmentation analysis report with identified customer segments and their characteristics.
- A strategy proposal for improving access and cost for the identified customer segments.
- A community engagement plan targeting the identified segments.
Final deliverables should include:
- A comprehensive report detailing the database structure, market segmentation analysis, and strategy proposal.
- A presentation explaining the findings and recommendations from the project.
- How will you support students in completing the project?
-
We provide an incredible environment for working with a high speed and fast growing startup focused on disruption and finding innovative solutions to the neuromodulation space. The learners will work hands on in an environment that will involve a wide array of skill sets and push learners to expand their knowledge in a real world setting.
About the company
- https://www.nxtstim.com
- 11 - 50 employees
- Hospital, health, wellness & medical
NXTSTIM which stands for "Next Generation Stimulation Technologies" was formed by Dr. Krishnan Chakravarthy MD, PhD with three major overarching goals and a singular vision to provide greater access to care. Today, chronic pain affects one sixth of the human population and within the US there are more than 50 million americans annually that suffer from chronic pain. The biggest impediment to neuromodulation therapies is the cost and accessibility of these devices to patients. Given only roughly 100,000 implantable cases yearly, we are reaching about 0.2% of the addressable patients. I believe that to address this healthcare disparity we need to rely on a campaign that focuses on access, cost and community. These three key pillars of our vision form our "BetterTogether" campaign. Great technology must not be cost-prohibitive and provide access to our global community. If we are willing to dedicate ourselves to meaningful change, then we have the imperative to push innovation to match the needs of our patients at the front lines. I think we are on an incredible journey to revolutionize pain care by providing best in class devices with a true global digital ecosystem. I have never been more passionate or proud of our team, mission and vision at NXTSTIM. We are the future!