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Marketing and Competive Analysis to identify ideal marketing audiences

Open
AYD Internet Marketing
AYD Internet Marketing
Kelowna, British Columbia, Canada
Daryl Oberg
Daryl Oberg
Owner
(25)
4
Project
Academic experience
113 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Customer segmentation
Skills
target audience internet marketing marketing marketing strategies research market research competitive analysis digital marketing
Details

AYD Internet Marketing seeks to enhance its marketing strategies by gaining a deeper understanding of the trades contractor industry and other sectors where the company has prior experience. The goal of this project is to conduct comprehensive market research to identify current trends, assess the industry status, and uncover potential opportunities. This research will focus on pinpointing the best target audiences within these industries that align with AYD's ideal client profile. The insights gained will support the company's social media marketing, outreach efforts, and offer development. By understanding the dynamics of these industries, AYD aims to refine its marketing efforts and improve client engagement.

Deliverables

The project will culminate in a detailed market research report that includes:


- An analysis of current trends and industry status in the trades contractor sector and related industries where we have expertise.


- Identification of key opportunities and target audiences that align with AYD's ideal clients.


- Strategic recommendations for enhancing AYD's social media marketing and outreach efforts.


- Suggestions for offer development based on industry insights.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://aydinternetmarketing.com
Kelowna, British Columbia, Canada
0 - 1 employees
Marketing & advertising
Representation
Small Business

We help established companies already investing in marketing and looking to expand it more profitably.

We can save you money and create a new strategy around paid advertising, social media strategy, brand awareness, and Google search to increase the number of people aware of your service or product and ready to buy.

We work with B2B or B2C companies and work with clients all over North America.