Advanced SEO Strategy for WordPress Site Optimization

AYD Internet Marketing is seeking a comprehensive SEO strategy for their newly developed WordPress website, built using WP Astra and Elementor. The project aims to enhance the site's visibility and performance by implementing advanced SEO techniques. Learners will apply their classroom knowledge to conduct keyword and content research, optimize on-page elements, and improve site structure. The project will focus on integrating Schema markup, refining H tags, ensuring proper use of alt image tags, and any other applicable advance SEO techniques as seen applicable. The ultimate goal is to align the website with best practices for conversion rate optimization and technical performance, providing a robust foundation for future digital marketing efforts.

Content Creation and Social Media Strategy for AYD Internet Marketing

The main goal for the project is to create engaging blog content and social media content for AYD Internet Marketing. This includes conducting research into keywords, creating effective blog usage within site structure through content interlinking, and proper utilization of best on-page SEO practices. Additionally, the project aims to create short-form written, long-form, images, and infographics for social media platforms with a focus on LinkedIn. Research into content topics relevant to the marketing industry and trends will also be required.

AYD Internet Marketing Website Conversion Optimization

The main goal for the project is to optimize the AYD Internet Marketing website for Conversion Rate Optimization and an engaging user experience. The company is looking to leverage UX/UI design and WordPress knowledge using WP Astra, Elementor, Figma, and other tools to implement the solution. This will involve several different steps for the learners, including: - Analyzing the current website's performance and user experience. - Developing a plan for improving the website's conversion rate and user engagement. - Implementing UX/UI design changes using tools like Figma and WordPress plugins like WP Astra and Elementor. - Testing the implemented changes and making improvements based on user feedback and data analysis.

Lead Generation and Qualification for AYD Internet Marketing

The main goal for the project is to generate a lead list, verify and research the leads, create a list of qualified leads for AYD Internet Marketing, and researching additional lead generation methodologies and insights that can be used. This will involve several different steps for the learners, including: Researching and identifying potential leads for AYD Internet Marketing. Verifying the leads to ensure they meet the criteria for qualification. Conducting in-depth research on the qualified leads to gather relevant information. Providing strategy, insights, and uncovering additional methods for lead generation along with documentation of research and ideas to implement. Ideas can include trending content in industry-relevant groups, LinkedIn, and software for example - with creativity encouraged.