MacEwan University

Edmonton, Alberta, Canada

Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.

MacEwan University

Edmonton, Alberta, Canada

Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.

MacEwan University

Edmonton, Alberta, Canada

Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! For Winter 2025, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs. Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.

MacEwan University

Edmonton, Alberta, Canada

Students are equipped with a robust understanding of contemporary organizational behavior and theory. They are adept at evaluating contrasting perspectives on organizations and applying these theories to explain human behavior within a business context. Through this course, students gain valuable insights into the dynamics of group behavior and the importance of diversity, which are crucial for enhancing team performance and business outcomes. They are trained to analyze key organizational behavior processes necessary for implementing effective business strategies. Additionally, students develop a deeper self-awareness and appreciation for the role of individual and group dynamics in organizational success. These capabilities make them well-prepared to contribute meaningfully to your business through innovative solutions and strategic thinking in a work-integrated learning project.