Strategic Prospecting Plan

Positions available: 2 To continue growing, we need assistance developing an outreach process to reach small, medium and large corporations. We would like assistance on a plan that guides us in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. This project may include, but is not limited to: Messaging succinct to corporations Identify corporations that would be open to this Find out the right channels to advertise through social media Ensure consistent messaging across all social media platforms Get traction so that its a pull, not a push, so companies reach out to us and not to them Target: small, medium and large corporations Creating a succinct video that is targeted to corporate points of contact Prospecting strategy to know who is best to reach out to The final project deliverable is a report including research, analysis, and recommendations. It should assist us in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

BasketHouse Branding

Positions available: 2 teams of 3 persons The goal of this project to find students for our basketball academy. We are currently instructing at three age groups of 6-9, 10-12, and 12-16. We have multiple trainers and need to find more students for our basketball academy. Our work includes the following key tasks. Each task can be picked by a group of 2-3 students. We will need two teams of 2-3 students in each team. To develop and implement branding across multiple communications media which includes creating and managing our Instagram, TikTok, and Facebook accounts. We are looking to design our logo, visual arts, and social media campaign (coming ups with possible logos for basketball academy, creating posters, and social media posts). We are a basketball academy looking to design our brand and advertise it through social channels to attract more students to our club.

Virtual Internship Opportunity: Marketing and Communications

Number of individual positions available: 1 team of 3 persons ABOUT COMPANY We Connect, We Inspire, We Create – Step By Step We promote Canadians' mental health through the arts by carrying out customized, creative, interactive art programs, workshops, and projects for the benefit of individuals who are facing difficult life situations. New Step 4 U gives people-in-need opportunities to find their voices through creative arts. OUR VALUES: COLLABORATION: We believe the best work is done together EMPATHY: We believe in putting people first POSITIVE IMPACT: We know that our work makes a difference in peoples lives ACTION: Feel More, Care More, Do More PROJECT SCOPE New Step 4 U (NS4U) is looking for a highly motivated, dynamic, creative, organized, and passionate student to help support the ARTbulance project and the first subscription-based product, the Kind Box for Unkind Days. To assist in promoting our flagship project and activities, strengthen our image and relationships with local people, businesses, organizations, current and potential members. New Step 4 U offers a virtual internship opportunity for 3 marketing students. The primary focus for the 3 students will be: 1) Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. 2) Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. 3) Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: To help us improve our brand's presence and capture greater market share. To effectively communicate our organization's vision and mission to a broad audience. To help us generate more traffic and revenue through digital marketing and search engines. To assist in promoting our income-generating activities and strengthening our image and relationships with local people, potential sponsors, businesses, organizations, current and potential members. For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling social media content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on these campaigns' performance using tools such as Hubspot, Google Sheets, Excel. Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, G-Suite, Zoom meeting, email Student's primary contact : Marina Mais, Executive Director

Virtual Internship Opportunity: (Economic Research)

Number of individual students required: 2 The primary focus for the student will be: Undertaking economic research and analysis. For example: Analysis of the price of energy and/or carbon in various markets. Analysing investment models for energy projects Estimating the value of non-market attributes such as sustainable development goals Business model development and price setting exercises. Our goal at the end of this experience is: Compile a report covering all the primary focus activities listed above. Excel spreadsheets or other similar output to cover quantitative work Presentation to company staff and other stakeholders on findings. Other duties the student may complete could include : (other duties) We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email, calls, videoconferencing Student's primary contact : Nick Fedorkiw, Co-Founder Secondary contact: