B2B - Market Research Project for Progressive Automations

We are inviting innovative university students to engage in a unique project opportunity. This project involves undertaking comprehensive market research for Progressive Automations. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader stay ahead in the automation sector. Market Research: Company Certifications & Standards Evaluation : Research about industry certifications for actuators, evaluating their impact on market positioning and competitive advantage. Competitive Advantage Identification : Research and pinpoint sources of competitive advantage by analyzing market trends, customer behaviors , and technological advancements. Branding Target Segments and Positioning : Clearly define target segments and develop positioning strategies to attract each target audience , ensuring alignment with brand identity. Knowledge Database Management: Create and maintain a knowledge database for each application , including customer usage, preferences, and feedback. Competitive Analysis: Undertake a comprehensive analysis of competitors, focusing on branding positioning and product offering s to identify differentiators and opportunities. Customer Feedback Collection : Collect and analyze B2B customer feedback through surveys and interviews to better understand their needs and improve offerings.