Marketing Plan

Our company markets to couples looking for financial peace of mind. We hope to revamp our marketing strategy to attract more clients. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Recommending updates to our messaging that can better explain our value proposition.

Market Research

Our company helps couples find financial peace of mind through wealth coaching. We want to better understand our target market and overall market, so we can uniquely position ourselves within our industry. We want to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.