Working with group 12 has been an absolute pleasure. They embraced my project with interest and enthusiasm and provided a crucial perspective on my work. Since my business focus is to engage with the 18-30 demographic this group have not only served as excellent researchers but also as a micro focus group. I was very impressed by the level of detail in their follow up research documents and really enjoyed their group presentation. Their engagement has provided such valuable feedback to enable my own mindset and vision shift.