Strategic Prospecting - Find Caregivers and Careseekers

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. We need students to find caregivers and people who are looking for elder care, get their information and add them to our directory. We need a list of about 20 more caregivers across Canada and 20 families looking for in-home elder care.

Blog Writing for Home Care

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Blog writing Digital marketing strategy Digital marketing plan, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs) Web analytics, evaluation, and control of the digital marketing plan