Email Marketing List Growth Strategy

The main goal for the project is to develop and implement effective strategies to grow The Shooting Star Press Inc.'s email marketing list organically. This will involve several different steps for the learners, including: - Researching and analyzing the current email marketing list and its performance. - Developing creative and engaging content to attract new subscribers. - Implementing lead generation tactics such as website pop-ups, content upgrades, and social media campaigns. - Optimizing the company's website and online presence to capture email sign-ups. - Analyzing and refining the email marketing automation process to improve subscriber engagement and retention.