Marketing Plan

Our company showcases an extensive range of products online, including hundreds of tuques and dozens of natural beauty products, some of which are handmade. As part of our initiative to enhance our business operations, we aim to not only include these products but also develop a comprehensive business plan, analyze losses, and redesign our cash flow. We seek assistance from students to achieve these objectives, specifically by: 1. Gaining an understanding of our current marketing goals and strategies. 2. Conducting research to comprehend how customers perceive our brand and marketing efforts. 3. Proposing new channels for promotion that can effectively reach and engage our target market. 4. Identifying a suitable budget for advertising to maximize the impact of our marketing initiatives. As a valuable addition to this project, students are encouraged to explore further enhancements, such as: 1. Recommending updates to our messaging to more clearly articulate our value proposition. The ultimate goal of this collaboration is to produce a robust business plan that not only incorporates the diverse array of products we offer, including handmade and natural items, but also addresses financial aspects such as loss analysis and cash flow reconstruction. This comprehensive plan will be instrumental in securing loans and grants for our business.

Information Technology Plan

Our company relies heavily on information technology (IT) services to manage data. We want to develop a roadmap for getting our IT assets and capabilities where they need to be to ensure future competitiveness and success in our industry. We would like to collaborate with students to create a strategic information technology (IT) plan based on a needs assessment. This will involve several different steps for the students, including: Familiarizing yourself with our mission and vision statements. Completing a needs assessment. Researching industry / competitor IT trends and capabilities. Recommending processes for training and implementation of an IT plan. Drafting budget and costs for an organization of our size. Bonus steps in the process would also include: Conducting a pilot program with the proposed IT plan and making revisions.