Competitive Analysis: Mystery Shop and Customer Experience

Positions available: 2 The “Mystery Shop” and “Customer Experience” business units within Ipsos Canada have transformed over the last few years due to changes in technology. Our lines of business require assistance in assessing the landscape within Canada from both a competitive and opportunity view-point. Today, we are seeking the right resources to help us build an analysis of the current Canadian landscape when it comes to Mystery Shop and Customer Experience. With this in mind, we need a Canadian market analysis report covering: Secondary research on key organizations within pre-determined market segments, including information on current CX (Customer Experience) and Mystery Shop usage, information on key stakeholders, and competitors. Deep dive into the current market trends and players Analysis of the competitive landscape for each line of business Researching existing products and market potential Identification of trends and opportunities in the target market / segments. The final project deliverable is a report including research, analysis, and recommendations. It should assist our teams in successfully prospecting within our target market along with actionable recommendations.