SEO for FindGrant
Our team is looking to improve organic traffic to our website by optimizing our website, enhancing visibility across search engines, and ensuring FindGrant reaches the businesses and individuals who need us most. Key Responsibilities: Develop and implement effective SEO strategies to increase website traffic and rankings. Conduct comprehensive keyword research aligned with our target audience (e.g., small businesses, entrepreneurs, women, Indigenous, and BIPOC communities). Optimize on-page elements including meta tags, titles, headers, and URLs. Improve website content to ensure it is SEO-friendly, while aligning with our mission and target market. Analyze website analytics, track performance, and create reports on SEO progress and KPIs. Perform competitor analysis and identify new SEO opportunities. Collaborate with the content team to create high-quality, keyword-rich content.
Lead Generation Project (Phase 1)
Roamlii is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion , to Lead & Inquiry Management , (and soon) to Booking & Scheduling . As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism. Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Roamlii stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Roamlii seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations. Roamlii’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers. With this project, we're looking to revamp our social media strategy, including our content pillars. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services Research opportunities for enhanced Social Media strategies Define an enhanced approach to our content pillars Implement new content pillars and social media strategy Develop a systematic process to continuously review and update our social media deployments, so they require as little time as possible to maintain Bonus steps in the process would also include: Build a catalogue of opportunities to review further down the road
Social Media Campaign
Our company, The Good Eye Thrift Shop, is a unique clothing boutique that interacts with customers on Instagram, Facebook, and from their store in Moncton, NB. To increase sales, they seek a Social Media Campaign (design and implementation). The Good Eye Thrift Shop https://www.instagram.com/thegoodeyethriftshop/?hl=en https://www.facebook.com/thegoodeyethriftshop/ The project's main goal is to create and implement a social media campaign for The Good Eye Thrift Shop. This will involve several different steps for the learners, including: Creating any required social media accounts. Confirm the target audience and develop an ideal customer profile. Help develop a consignment information sheet for new and repeat customers. Create engaging and relevant templates for an Instagram campaign. Create initial content for the first campaign. Implement the campaign and set up performance monitoring. Develop a content calendar and strategy for any media platforms. Provide a final presentation or instruction document (cheat sheet) on how the company continues to run and analyze results.