Marketing Genius For A North American Career Transition Company

I am launching a North American Job Search Community. Their role will be to create awareness and recruit candidates. Our target audience is mid to senior business professionals who are currently out of work, Their target income is $100K to $250K. My marketing has focused on LinkedIn to date. The product is a $35 weekly subscription which is very easy to justify when you point out the lost revenue from not working. The goal for the student will be build awareness and recruit opportunities. I am open to letting the student propose their ideas if they would like.