Casandra Xu
Casandra Xu
Student -
(5)
3
Location
Richmond, British Columbia, Canada
Bio

I am an emerging Graphic Designer with a passion for visual storytelling, branding, and developing creative ideas for print, product, and digital designs.

As a graduate of Simon Fraser University’s Co-Operative Education program with a Bachelor of Arts in Communication and a minor in Political Science I gained insights on how to articulate my own and others’ stories both visually and in writing.

Working with Goodlawyer was one of my favorite experiences. Creating various product sheets using InDesign was a pivotal moment in my education, confirming my passion for design and allowing me to gain experience with styling, typography, and color. This project has been a constant source of inspiration and creativity throughout my education and experience.

I am honored to have learned from and been supported by designers including @hannah.bacon.design @dutchly_designs @designbyayelet and @notagraphicdesigner among others.

Portals
Categories
Communications Market research Marketing strategy

Skills

Branding 4 Canva (software) 4 Graphic design 3 Social media 3 Blogs 2 Communication 2 Content creation 2 Digital marketing 2 Infographics 2 Marketing collateral 2 Marketing materials 2 Rough sketches 2 Bilingual (french/english) 1 Blog posts 1 Brand identity 1 Content strategy 1 Copywriting 1 Editing 1 Facebook content 1 French language 1 Gif animation 1 Logo design 1 Mailchimp 1 Marketing strategies 1 Market research 1 Mentorship 1 Microsoft powerpoint 1 Project scoping 1 Promotional campaigns 1 Research 1 Sales 1 Social media content 1 Social media strategy 1 Target audience 1 Target market 1 Teaching 1 Templates 1 Thumbnails 1 Tiktok 1 Video editing 1 Zoom (video conferencing tool) 1

Socials

Achievements

Latest feedback

Crystal Wong Kruger
Crystal Wong Kruger
CEO
November 30, 2022
Team feedback
Casandra helped us develop a cohesive brand book for our startup company which included not just visual guidelines but also general marketing messaging guidance for various social media channels. This was our second LevelUp project together. She enthusiastically takes the lead on projects and independently balances structure (well-organized, great team collaborator) with creativity. We were able to give her a general sense of our strategic goals and without further direction, she conducted research and recommended a breadth of tactics. Cas is always looking for feedback to improve upon her skills and has a demonstrated passion for helping startups with their branding strategy.
Social media Canva (software) Infographics Branding Tiktok Graphic design Marketing materials Marketing collateral Rough sketches Digital marketing
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
LIOHAN Inc.
Brand Identity and Graphic Design (LevelUP - Part 2)
LIOHAN Inc.
Crystal Wong Kruger
Crystal Wong Kruger
CEO
March 15, 2023
Team feedback
We are so thrilled to have worked with Casandra on another LevelUp project. She has a passion for social media marketing strategy, which we need at this point in our startup's journey. Given her experience, she helped organize and coordinate other remote and asynchronous team members, creating new processes and documents to support our future digital marketing work. Additionally, she was a positive presence, often coming up with new ideas to spark creativity and forward momentum. We wish her the best in her future career and look forward to staying in touch.
Canva (software) Copywriting Content creation Project scoping Blogs Digital marketing Social media Communication Sales Mailchimp
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
LIOHAN Inc.
Digital Marketing Strategy and Assets (LevelUP Part 3)
LIOHAN Inc.
Denise Davis-Gains
Denise Davis-Gains
Director
May 10, 2023
Team feedback
Casandra is a hard working, organized and inspired creative. She is a wonderful team oriented social media manager. We love her process when supporting folks in better understanding technology.
Target market Canva (software) Facebook content Blog posts Content strategy Social media strategy Social media content Social media Templates Research
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
Atlas Studio
Social Media Content Creation
Atlas Studio

Recent projects

LûDesign
LûDesign
Montreal, Quebec, Canada

Final-WebTv: Digital & Design Marketing Strategy

( https://www.facebook.com/mondesignmakay ) Bonjour ! Je suis la CEO de Mon Design Ma Kay et Mentor ! INTRODUCTION First and foremost, So Happy to count you in our TEAM !! Our organization is able to offer a virtual internship opportunity for 4 students or 1 team for a 70 hrs commitment. We are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project. We communicate with our virtual intern using these communication tools: Riipen messaging, and company email This PROJECT will be explain in english and french. French version can be send via your email. ****** We will provide students with access to the Facebook, I.G, Website to complete their work LûDesign is a company that offers interior design accessible for everyone to live in a better space that reflets us. Therefore, we wish to create a concept for a web TV series that introduces multiple residential projects from ethnocultural communities in order to highlight their history, their voices and their aspirations. This project will allow interior designers, suppliers, contractors as well as specialists of colour, with no social media visibility, due to their origins and their culture, to present projects and be recognized for their talent among their peers. Our goal is to have a team that will help us create and develop our concept, our impact and brand image. Allowing this project to grow and flourish from a few to millions of watchers. We have 5 specifiques domains for you to better the compagnie, create opportunities for you to grow and have this amazing sense of accomplishment. We will resume them here but know that we have a very, very detail list of objectivs for you. I will send it to you via your email. 1-COMMUNICATION / 2-MARKETING We want to be recognized in our community and nationally for the unprecedent work that we are doing in this country. We have a great story to tell and we want it to be picked up by media outlets, we want to target Millennial, Consumers who are in obsesses with design shows. But, We want people of cultural minority to be upfront in a WebTV showcasing there place or construction business. We need the focus and the light to be shift on those we never see on tv. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our targets market. We would like students to help us with creating content that is aligned with our vision, mission, and sector. 3-DESIGN Our organization ALSO needs some graphic design help! awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! Before we begin paid promotional campaigns, we want to create our website so it reflects our standards and guest expectations. This will also include updating key visual brand components. 4-INFORMATIQUE & DÉVELOPPEMENT WEB As for the website part, we would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. 5-MARKET RESEARCH / RECHERCHE DE MARCHÉ It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy, so so we can uniquely position ourselves within our industry. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Matches 4
Category Marketing - general + 4
Closed
USUITE TECHNOLOGIES INC.
USUITE TECHNOLOGIES INC.
Saskatoon, Saskatchewan, Canada

Blog creation

Project Summary: Blog creation for our new website. A news tab is being implemented and content for blogs is needed. We would like more content to drive traffic to our website. Project Description: - Researching relevant content to our product - What are common industries facts or myths - Tips and tricks - Create a list of ideas for blogs - From that list of ideas each individual will complete a blog - Go in depth about the topic - Drive traffic to put website with blog topics Deliverables: · Written report detailing the items outlined in the project description · PowerPoint outlining the a list of blog ideas and samples Mentorship and Support: uSuite Technologies will provide a dedicated contact who is available to answer periodic emails, phone calls, or video calls over the duration of the project. We will be actively engaged throughout the entire project, and we will provide mentorship and support to the students.

Matches 2
Category Graphic design + 4
Closed
LIOHAN Inc.
LIOHAN Inc.
Mississauga, Ontario, Canada

Brand Identity and Graphic Design (LevelUP)

Our startup needs some branding and graphic design help! We are looking for a student that can help amplify what makes us unique and design graphics for our app, social media, and website. Skills required include: Using tools like Adobe Suite, Canva to design graphical elements for our marketing collateral and app Creating visual aspects of marketing materials, website, social media, video, and other media, including infographics and pdfs Putting together disparate elements of a design, such as the icons, photographs, and other components necessary for a website and/or digital product design We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more. To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!

Matches 1
Category Media + 4
Closed
Atlas Studio
Atlas Studio
Simcoe, Ontario, Canada

Social Media Content Creation

To get back on track with our social media strategy and integrate our posting schedule and our course launches, our community involvement and upcoming events, workshops, trainings and retreats. We had a bit of a setback the past few months and could use an inspired student or 3 to help us get our mojo back. We have great things going on and we are growing. If we find the right person we will hire for the next quarter. We would like to create a 3 months of posts and new templates for recurring posts.

Matches 1
Category Graphic design + 4
Closed

Education

Bachelor of Arts , Communication
Simon Fraser University
September 2017 - October 2022