Business Strategies for Expanding a D2C Brand into the B2B Market While Maintaining Existing Operations

Drivool, a direct-to-customer (D2C) brand, specializes in producing GPS trackers sold directly to customers through major e-commerce platforms. Over time, we have developed robust capabilities in both hardware production and software development. Our current objective is to evolve into a comprehensive IoT company, expanding beyond our telematics roots. In line with this goal, we are seeking to enter the B2B market while continuing to serve our existing customer base. To support this transition, we have broadened our hardware portfolio to include a variety of IoT devices. We are seeking assistance in validating our business strategy and formulating a targeted marketing strategy to achieve our expansion goals. This will involve assessing our current approach, identifying potential market opportunities, and developing effective strategies for penetrating the B2B domain. Your expertise will be crucial in helping us navigate this growth phase and establish Drivool as a leading name in the IoT industry.