RBC Future Launch

This experience focuses on equipping learners with the skills necessary for effective client-centered communication within the innovation process in engineering-related projects. Participants will gain expertise in qualitative data collection, customer development communication, and user interview techniques. By applying these skills, learners will be able to validate customer needs, craft audience-appropriate messages, and deliver compelling prototypes and presentations aligned to meet a client's current needs.

Concordia University

Montreal, Quebec, Canada

Through this course, our graduate students from Concordia University are introduced to detailed theories of client-centred design. They have covered topics and skills that include qualitative data collection, customer development communication, and user interview techniques. Through their projects with your organization, students will be applying the foundations of customer validation, audience-appropriate message creation, and advanced presentation techniques for the innovation process. By the conclusion of the project, our students will have supported you in using impactful communication to innovate the process of connecting with your clients.