Market Research for Small Businesses

WEC is conducting a research project titled “ Her Own Boss! “. It's an innovative that explores the challenges in self-employment for visible minority immigrant women in the Lower Mainland of British Columbia, Northern and Eastern Ontario, and Eastern Newfoundland. Project Timeline: March 2021 - May 2021 What is this project about? “Her Own Boss!” (HOB) is community-based action research involving direct consultation and collaboration with researchers, NPOs, and community members. Through this project, we will support immigrant women in their business journey, learn how current services and resources meet their needs, and find out how to improve service accessibility. Read more about the project here https://womenseconomiccouncil.ca/herownboss/ We are looking for Canadian students who can help us support Her Own Boss Program participants via the following: Deliverables Perform an in-depth internal and external SWOT analysis. Marketing strategy review: Providing recommendations on what methods you Her Own Boss participants use to leverage and improve their marketing strategy, based on budget. Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion). Social Media: An analysis of how to leverage social media channels to reach different customer groups. Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance. Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads. Analysis and recommendations on your web strategy and website design. Resources: Any existing materials we can provide to ensure a complete understanding and smooth collaboration. As well as a dedicated communication channel with our manager in BC.

Explore the challenges in self-employment for visible minorities

WEC is conducting a researching project titled “ Her Own Boss! “. It's an innovative that explores the challenges in self-employment for visible minority immigrant women in the Lower Mainland of British Columbia, Northern and Eastern Ontario, and Eastern Newfoundland. Project Timeline: September 2019 to March 2021. What is this project about? “Her Own Boss!”   (HOB) is community-based action research involving direct consultation and collaboration with researchers, NPOs, and community members. Through this project, we will support immigrant women in their business journey, learn how current services and resources meet their needs, and find out how to improve service accessibility. Read more about the project here https://womenseconomiccouncil.ca/herownboss/ We are looking for Canadian students who can help us with the following: Deliverables Survey stakeholders Follow up on surveys Conduct a literature review Resources: Any existing materials we can provide to ensure a complete understanding and smooth collaboration. As well as a dedicated communication channel with our manager in BC.

B2B Profitable Service Model

We are trying to diversify the sources of revenue. To that end, we are looking to come up with a service idea that will help us be financially sustainable. Deliverables Identify potential services from which WEC can generate revenue. Based on the services Identified, list potential clients Provide clients segment analysis Provide competitor analysis Provide a comprehensive business plan or business planning tool (e.g.: business model canvas, others) Write an elevator pitch Resources: Any existing materials we can provide to ensure a complete understanding and smooth collaboration. As well as a dedicated communication channel with our manager in BC.