New Employee Training Development

Our company will be executing onboarding tasks with each new employee and need to create appropriate policies and procedures. We need an online course that will introduce employees to their new roles, take employees through all start-up resources, and provide our HR personnel with standardized documentation through policies and procedures. We would like to automate our onboarding process as we shift into a mainly virtual environment.

Market Research

We want to better understand teachers and the overall EdTech market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research involving: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Website Enhancement, Seo and Google Business Development

Project: Open a google business account; update website; create service forms; SEO support. We hope to update and revamp our existing website to attract more customers, with a focus on SEO. Develop order forms that will be used on our site to engage nee customers.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Grant Writing

Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

Will2Well Work Anniversary Event Project

The goal of this project is to create a project management plan for an event that is happening on July 7th 2024 at the banquet hall for Will2Well's work anniversary. This event is open to all clients and vendors. The project should include tasks such as: - Researching and selecting a venue for the event. - Developing a budget for the event. - Creating a timeline for the event. - Developing a marketing plan for the event. - Coordinating vendors and suppliers for the event. - Developing a plan for the event day.

Social Media Optimization and Website Cleanup Project

The main goal for the project is to improve the company's social media presence and drive traffic to their pages by enhancing search engine optimization and cleaning up the back end of their website. The company, Holistic Institute of Health & Fertility, is a fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause, and pediatric health issues in Calgary, Alberta. This will involve several different steps for the learners, including: - Researching keywords to determine the most relevant terms that their customers search for. - Researching Search Engine Optimization requirements to rank on the first page of Google. - Cleaning up the back end of the company's WordPress website using information from a previous audit.

SEO Research for Education Technology Sector

The main goal for the project is to conduct search engine optimization research focusing on prominent competitors in the Education Technology Sector. This will involve several different steps for the learners, including: - Identifying and analyzing the SEO strategies of prominent competitors in the Education Technology Sector. - Conducting keyword research to understand the most relevant and high-traffic keywords in the sector. - Analyzing backlink profiles and content strategies of competitors to identify opportunities for improvement. - Developing a comprehensive report outlining the findings and recommendations for Scooli's SEO strategy.