Website Development
Ofori educates thousands of people belonging to the BIPOC community online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.
YouTube Strategy for Brazily Fitness Inc.
The main goal of this project is to generate a YouTube strategy for Brazily Fitness Inc. that will help them increase visibility for their brand and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Researching and analyzing the current YouTube landscape for Brazily Fitness Inc. - Developing a comprehensive SEO strategy for the YouTube channel. - Editing videos for the YouTube channel. - Writing descriptions for the videos. - Preparing thumbnails for the videos. - Posting videos to the YouTube channel.
Social Media Strategic Engagement
The goal of this project is to increase brand exposure and visibility for Brazily Fitness Inc. on social media platforms such as TikTok, Instagram, Facebook, and LinkedIn. Additionally, the project should aim to connect with potential collaborators such as influencers and other business owners. This will involve several different steps for the students, including: - Researching the target audience of fitness instructors, gym owners/managers, and studio owners/managers. - Creating a social media strategy to increase brand exposure and visibility on the various social media platforms. - Identifying potential influencers and other business owners to collaborate with. - Developing content and campaigns to engage the target audience. - Tracking and analyzing the success of the campaigns.
Video Editing Project for Brazily Fitness Inc.
The main goal of this project is to create videos for Brazily Fitness Inc. that can be used to promote their certification program, Brazily Dance, on Instagram, YouTube, and TikTok. This will involve several different steps for the students, including: - Researching Brazily Fitness Inc. and their certification program, Brazily Dance. - Creating video content for Brazily Dance that can be used on Instagram, YouTube, and TikTok. - Editing video content to ensure it meets the standards of each platform. - Optimizing video content for each platform. - Developing a strategy for promoting Brazily Dance on each platform.
Workshop Event Planning
Our organization is committed to serving our target population. We are currently collaborating with overseas players and updating our workshop content keeping in mind the Canadian context. We would like to collaborate with students to plan a series of workshops to help meet our goals, starting in February on key STEM topics such as robotics and space systems. The workshops will be focused on post-secondary students. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Estimating and establishing the budget of the workshop. Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event. Review the format and duration of the workshop and suggest any changes Assisting in marketing and promoting our event. Bonus steps in the process would also include: Recommending improvements for future workshops.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Grant Writing
Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.
Major business expansion - New Website Development
Our company makes custom point of purchase displays (the branded shelves your favorite products sit on in stores). We are expanding our business offering to include new materials and advanced manufacturing capabilities. We are also introducing a circular economic model for aspects of the business, where customers can lease technology (in store robots, video screens, holographic displays, etc) without incurring the cost of purchasing the tech themselves. Lastly, we intend to begin offering an e-commerce component of the business in which we will provide stock display options and components for sale on the website. Our current website does none of that, and fails to communicate the depth and breadth of our business. We're very practical and want to find the best emerging talent to tackle this with us. Project scope: We already have a new brand guide, so the work will be focused on adapting that into a beautiful and functional website Each line of business has a different target audience and ideal customer, so we need some creative thinking on the user experience to make sure the right visitors are guided toward the right solutions on our site. Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: At the moment our site is informational, and the call to action is to get in touch with us. We want to add an ecommerce component when we're ready, so bonus points for creating that section of the site but keeping it offline until we're ready to get it going.
Awareness Video Creation
1. Developing a solid understanding of the social cause, our mission, and objectives. 2. Recording a presentation or screencast aimed at raising awareness about the issue. 3. Identifying and applying fitting background music. 4. Incorporating text, transitions, and overlays to enhance the video. Additional steps, which are considered advantageous, include: 1. Presenting the video and making revisions based on received feedback. 2. Offering ideas and suggesting editing tools for future awareness videos.
Logo Redesign
Our company has been serving thousands of customers for decades. We would like to update and revamp our existing brand to attract more customers. We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Brainstorming logo ideas that suit our company and providing justification for each idea. Designing and testing the best logos to garner input. Refining and improving logos based on feedback. Bonus steps in the process would also include: Developing a finalized logo for implementation.