Mia Xie
Mia Xie
Founder -
(3)
3
Location
Toronto, Ontario, Canada
Bio

I'm Mia, and for over a decade, I've navigated the intricate world of product strategy development, leaving a mark on prestigious brands including HOLT RENFREW, COACH, Hugo Boss, SEARS, Canada Computers, LG Health, and Household. In roles that spanned from Category Manager to Senior Account Manager, and Business Mentor, I’ve not just participated in the market dynamics; I’ve influenced them.
My story is one of relentless dedication, keen insights, and a strategic approach that has not only steered my career but is now at the heart of my latest venture. This enterprise is the culmination of years dedicated to mastering the art of transforming market challenges into opportunities for growth and innovation. It's where my background meets my ambition to redefine what’s possible in the consumer market space.

Companies
Categories
Branding & style guides Advertising Digital marketing Marketing strategy Social media marketing

Socials

Achievements

Latest feedback

Regaynor Johal
Level UP Team
December 19, 2024
Project feedback
Che Naildid provided a highly engaging and practical real-world challenge for our Master's students as part of their degree programme. This project allowed the students to apply their expertise, collaborate effectively as a team, and present their findings to a business client. The organisation was supportive throughout, offering valuable feedback to enhance the students' experience. We deeply appreciate the contribution to our work—thank you
Nottingham Business School
Market Expansion
Nottingham Business School
Che Naildid
Branding and Digital Marketing Strategy Associate
Che Naildid
Michelle Walc
Field Education Coordinator
August 2, 2024
Project feedback
It was great working with Che Naildid. The students enjoyed their remote experience. Mia provided suitable and relatable work, and the students could fit the hours into their busy school schedules. George Brown College is very happy to have the partnership with Che Naildid
George Brown College
Fashion Internship - Marketing/Merchandising/Research/Data Analysis
George Brown College
Che Naildid
Branding and Digital Marketing Strategy Associate
Che Naildid
Kapil Munjal
Kapil Munjal
Sessional Faculty (MBA Program)
September 16, 2024
Project feedback
It was a pleasure working with Mia on this project. She was very helpful in providing all the information that students needed. The students enjoyed working on the project. We look forward to collaborating again in the future!
University Canada West
Digital Marketing Strategy Section 06 (SUMMER 2024)
University Canada West
Che Naildid
Branding and Digital Marketing Strategy Associate
Che Naildid

Recent projects

Che Naildid
Che Naildid
Vaughan, Ontario, Canada

Branding and Digital Marketing Strategy Associate

Are you a passionate, creative individual with a love for beauty and influencer marketing? Looking to leverage and expand your skills with a dynamic team? Then we have the perfect opportunity for you! We are currently looking to hire an intern to assist with our marketing strategy. You will be actively involved in various aspects of our marketing initiatives, such as: Creating engaging short videos for TikTok and Reels Writing SEO-driven blog posts Searching for and engaging with influencers Setting up pop-up stores Implementing Email marketing Developing a User Generated Content (UGC) strategy Creating influencer marketing strategies PR Strategy Development and media outreach Social Media and Google Ads Creation

Matches 8
Category Branding & style guides + 4
Open
Che Naildid
Che Naildid
Vaughan, Ontario, Canada

Branding and Digital Marketing Strategy Associate

Are you a passionate, creative individual with a love for beauty and influencer marketing? Looking to leverage and expand your skills with a dynamic team? Then we have the perfect opportunity for you! We are currently looking to hire an intern to assist with our marketing strategy. You will be actively involved in various aspects of our marketing initiatives, such as: Creating engaging short videos for TikTok and Reels Writing SEO-driven blog posts Searching for and engaging with influencers Setting up pop-up stores Implementing Email marketing Developing a User Generated Content (UGC) strategy Creating influencer marketing strategies PR Strategy Development and media outreach Social Media and Google Ads Creation

Matches 1
Category Digital marketing + 3
Closed
Che Naildid
Che Naildid
Vaughan, Ontario, Canada

Graphic Design & Visual Communication

We are seeking motivated and creative student consultants to join our team for the fall semester. This internship offers a unique opportunity to work on meaningful projects that directly impact our organization. You will be part of a collaborative group of students, guided by your academic coursework and real-world scenarios, to deliver innovative solutions. Key Responsibilities: Market Research: Conduct thorough market research and compile a one-page brief to inform project direction. Visual Communication & Graphic Design: Develop visual communication and graphic design solutions tailored to our needs, including but not limited to: Rebranding of Che Naildid: Create a fresh and cohesive brand identity for Che Naildid to enhance its market presence. Branding Guidelines for Kids' Nail Collection: Develop comprehensive branding guidelines for our new Kids' nail collection, ensuring it appeals to our target audience and aligns with our brand vision. Packaging Design for Luxury Touch and Feel: Design packaging solutions that exude luxury, providing a premium experience for our customers. Additional visual collateral as required (web banner ads, social media content, brochures, signage, etc.) Project Planning: Participate in project planning activities, ensuring tasks are well-organized and timelines are adhered to. Creative Strategy: Contribute to creative strategy discussions, providing fresh ideas and insights.

Matches 0
Category Branding & style guides + 4
Closed