

- Location
- Vancouver, British Columbia, Canada
- Bio
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Experienced business and marketing professional
- Invented a new way to convert a riding jacket to a backpack - Ulkagear www.ulkagear.com
- Running automotive content portal - Wheelsguru www.wheelsguru.com
- Digital brand consulting - WG Media www.wgmediaonline.comWorked with Airtel and headed marketing for global business. Launched apps like airtel talk and more.
Lead the Brand & digital for Spectra (www.spectra.co). Did the complete rebranding from Spectranet to Spectra
Worked with a startup - (www.nimbuzz.com) Naspers group company. Grew user base from 2 million to 250 million before it getting acquired by a telco.
Sold my event company to Nokia.
- Companies
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Vancouver, British Columbia, Canada
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Burnaby, British Columbia, Canada
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- Categories
- Advertising Digital marketing Public relations Sales strategy Copy writing
Socials
Achievements



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Recent projects

Optimizing Global Supply Chain for Ulkagearz Adventure
Ulkagearz Adventure Private Limited seeks to enhance its supply chain process to ensure cost-effectiveness and efficient delivery methods for its global customer base. The project aims to identify the most suitable market for production, considering factors such as cost, quality, and logistics. Additionally, the project will explore options for stocking and sourcing, determining whether these should be managed within Canada or outsourced to remote locations. By analyzing various markets and supply chain strategies, the project will provide Ulkagearz with actionable insights to streamline operations and improve customer satisfaction. The ultimate goal is to develop a robust supply chain strategy that aligns with the company's business objectives and market demands.

Retail Partnership Expansion Strategy for Ulka Gear
Ulkagearz Adventure Private Limited aims to expand its retail distribution network across Canada and the USA. The company seeks to establish a systematic approach to acquiring new partners and distributors for its Ulka gear products. The project involves researching potential retail partners, understanding market dynamics, and developing a strategic plan to engage and onboard these partners. The goal is to create a scalable business development system that aligns with Ulka Gear's brand values and market positioning. Learners will apply their knowledge of market analysis, strategic planning, and business communication to identify key opportunities and challenges in the retail landscape. The project will focus on creating a structured framework that can be easily implemented and adapted by the company's business development team.

Customer Acquisition and Retention Strategy Enhancement
Luno Pulse, an optimization and digital marketing agency based in Burnaby, seeks to enhance its business development strategies to effectively acquire new customers and retain existing ones. The project aims to provide learners with the opportunity to apply their knowledge of digital marketing and business development in a real-world setting. The team will analyze current customer acquisition and retention strategies, identify areas for improvement, and propose innovative solutions. This project will involve researching industry best practices, understanding customer behavior, and leveraging digital tools to optimize marketing efforts. The goal is to develop a comprehensive strategy that aligns with Luno Pulse's objectives and enhances its competitive edge in the market.

Apparel Market Strategy Enhancement
Ulkagearz Adventure Private Limited is seeking innovative strategies to enhance the sourcing and showcasing of its unique cycling apparel. The project aims to provide students with an opportunity to apply their marketing and business analysis skills to develop a comprehensive plan. Students will explore current sourcing strategies, identify potential improvements, and propose effective showcasing techniques to increase brand visibility and market reach. The project will involve analyzing competitor strategies, understanding consumer preferences, and leveraging digital marketing tools. The goal is to create a strategic plan that aligns with Ulkagearz's brand identity and enhances its competitive edge in the cycling apparel market. - Analyze current sourcing strategies and identify areas for improvement. - Research and propose effective showcasing techniques for increased brand visibility. - Study competitor strategies and consumer preferences. - Develop a comprehensive strategic plan for Ulkagearz.