Assessing NIL Strength of Collegiate Athletes

PROJECT DESCRIPTION: ASHR Group Ltd. operates an athlete representation firm under the trade name ASHR MGMT (pronounced "asher management"). One of the services ASHR offers is assisting NCAA athletes with monetizing their Name, Image and Likeness, which was recently allowed by the NCAA on July 1, 2021. This project will focus on creating an analytical framework for determining the strength of a collegiate athletes' NIL and their earning potential. An example of this concept can be seen at www.on3.com. This site provides this information for Men's Basketball (MBB) and Football (MFB) athletes in the NCAA, and upcoming prospects. This project stems from the allowance of NIL monetization in the NCAA. KEY PROJECT ACTIVITIES: Examining athletes in sports outside of MBB and MFB and determine how to accurately measure their earning potential through NIL activities. IDEAL ROLES & RESPONSIBILITIES: Market Researchers in the following subject areas: Marketing Sponsorships/Partnerships Business Development Sport Management Business Analytics FINAL DELIVERABLES: Report and/or presentation, including the following: formula or means of calculating the athlete's NIL value detailed explanation for use and/or further extrapolation 10 examples using real student athletes from sports other than MBB and MFB