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North Bay, Ontario, Canada
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Recent projects
Enhancing Engagement in the Sandbox System
The Tremblay Leadership Center o/a PLAY NICE in the Sandbox System aims to make the initial stages of their Sandbox System more engaging and enjoyable for users. The current system includes two key steps: Conflict Resolution and Leadership Training. The goal is to review the existing design and functionality of these steps, collect user feedback, and identify areas for improvement. The project will involve researching gamification techniques, brainstorming and designing playful elements, and testing these new designs with real users. The ultimate objective is to enhance user engagement and satisfaction in the early stages of the Sandbox System.
Marketing ROI Analysis and Optimization
Evaluate the performance of each marketing channel and campaign by comparing expenditure against sales conversions. Calculate ROI. Identify underperforming areas by analyzing low ROI results and investigate potential causes. Benchmark our performance against industry standards and historical data. Develop actionable recommendations to optimize budget allocation and improve campaign effectiveness. Compile findings into a detailed report for stakeholders.