Marketing Specialist
Teaching & course development: Consumer Behaviour - in-person & on-line
Teach Introduction to Marketing - in-person & on-line

Marketing Specialist
Teach Marketing Management to MBA candidates (on-line)
Thesis Supervisor / Mentor for MBA candidates working on their final consulting/research thesis projects.

Provide consulting and interim/contract marketing, business planning, management and implementation services to consumer goods companies, technology companies, marketing services firms, entertainment businesses and start-up organizations.

Responsible for all Marketing, Promotion, Special Events and Public Relations support of WWE’s sports-entertainment properties in Canada: Live Events; Pay Per View Television Events; Cable Television Programming; and Licensed Consumer Products (including Music, Home Video, Toys, Apparel and Publications)

Managed start-up record label
Developed business plans for a web professional services firm.

Led marketing group responsible for a range of leading brands, including Smirnoff Vodka, Bailey’s Irish Cream Liquor, Bombay Sapphire Gin, J&B Scotch, Jose Cuervo Tequila, and Le Piat D’Or Wines. Supervised marketing budget of $15 million, and contribution after marketing support of $38 million.

The TFI is a not-for-profit organization that supports emerging fashion entrepreneurs with professional guidance, affordable shared work space and publicity.
• Served on the Board of Directors of the Toronto Fashion Incubator, including three years as an executive board member
• Provided publicity, marketing, event planning and fundraising guidance

Responsible for: market category and brand business plans; brand positioning; presentations to key stakeholders; advertising development, public relations; research.
Categories:
Vodkas & Gin (including Smirnoff & Stolichnaya Vodkas);
Liqueurs (including Bailey's Irish Cream);
Whiskies (including Black Velvet);
Wines (including Le Piat D'Or)

Managed all consumer and retail marketing activities within a division ($24MM in annual sales). Brands included Flex hair care (shampoos, conditioners, styling aids), Mitchum antiperspirants, Clean & Clear hair and skin care.

Managed all Hershey grocery products - including Brown Cow Chocolate Syrup, Hershey and Reese Baking Chips and Hershey Cocoa - and several chocolate brands - including Hershey Kisses, and Skor
Integrated Planters marketing and trade programs during the division's transition of ownership from Nabisco Brands to Hershey Canada. Developed pool of three television commercials.

Worked on a range of brands including Hellmann's Mayonnaise, Mazola Corn Oil, and Skippy Peanut Butter. Developed concept for, and recommendation to launch Hellmann’s Light Mayonnaise.