Alejandra Huerta, Ph.D.
Alejandra Huerta, Ph.D.
Co-Founder
(7)
3
Aim Colours
Aim Colours
Canada

Digital Marketing Internship

We are looking for creative, extroverted candidates with a strong analytical background to help us develop and implement social media strategies through various channels. Direct collaboration with other team members will be required to develop processes for content creation, channel management, content editing, optimization, and iteration throughout the duration of the internship. This role is critical within the organization, as it will help define and guide our direct-to-consumer social channels and our brand story, ultimately supporting our overall business growth.

Matches 1
Category Digital marketing + 3
Closed
Aim Colours
Aim Colours
Canada

Marketing for New Mobile App

We are an early-stage startup focused on the development of wearable electronics. We are currently working on our prototype and want to launch a mobile app before the completion of the hardware. We aim to get customer insights and develop a community through the mobile app, so we have a platform ready to launch our hardware once the R&D is completed. Together with our team, we would like students to conduct market research on how we can best position our mobile app as a platform to launch our hardware later and help us develop a marketing and communication strategy for the product. We have previously conducted 200 customer interviews to understand our target markets. This information will be shared with students so they can familiarize themselves with our research. Additional information will be shared for them to understand the products and the objective of launching the app without the hardware.

Matches 3
Category Product or service launch + 2
Closed
Aim Colours
Aim Colours
Canada

Word Press Website & Landing Page Design

We currently have our website hosted on ReadyMag and we would like to migrate it to Word Press with improvements on the design.

Matches 1
Category Website development + 4
Closed
Aim Colours
Aim Colours
Canada

Communication protocol and testing for mobile App

We are an early-stage startup focused on the development of novel wearable devices for decorative/cosmetic purposes. We are currently developing our prototype and want to expedite the R&D phase starting in January 2023. Our goal is to finalize the code so we can connect it to the hardware. This project focuses on finalizing the React Native code using the NFC library. We would like students to focus on: User testing of the wireframes of our mobile app Finalizing the code on React Native and testing the pairing with our hardware A few areas of specific interest for us include: The source code for the system, preferably in a source control system such as Git. A final presentation explaining what you built, what worked well, and what you would change. *** An NDA and a waiver will be required from the students undertaking this project.

Matches 1
Category Software development + 3
Closed
Aim Colours
Aim Colours
Canada

Strategy for product launch

We are an early-stage startup focused on developing wearable technologies for beauty. Our end goal is to develop artificial nails that can instantly change colour from a mobile app. However, we are looking to launch two other products as we continue developing our prototype. The two products we are trying to launch are: (1) a necklace with a display that can be customized from the phone and (2) press-on nails with LEDs. So far, we have won some traction for our main project regarding the development of our colour-changing artificial nails by participating in local pitch competitions. However, we require a strategy for launching our first two products that can help us gain traction. Our plan is to launch through a crowdfunding platform like Kickstarter or Indiegogo in order to keep our costs down. The main goal of this project would therefore be to develop a strategy to promote the launch of our two products on a crowdfunding platform.

Matches 0
Category Social media marketing + 3
Closed
Aim Colours
Aim Colours
Canada

Level UP - Marketing strategy & content creation for cosmetics and tech Startup

We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as ePolish. ePolish are artificial nails that can instantly change colour from a mobile app by bringing the ePolish into proximity to the phone. Our team is entirely comprised of two technical founders who are currently focused on finishing the prototype. So far, we have won some traction by participating in local pitch competitions and are looking to improve the following three areas: PR visibility + growth SEO growth Social media growth

Matches 1
Category Social media marketing + 4
Closed
Aim Colours
Aim Colours
Canada

Comprehensive HR Strategy Development

We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as ePolish. ePolish are artificial nails that can instantly change colour from a mobile app by bringing the ePolish into proximity to the phone. Our team is entirely comprised of two technical founders who are currently focused on finishing the prototype. We both have limited experience dealing with teams and would like students to help us develop strategies for recruitment and talent management.

Matches 1
Category Human resources - general
Closed
Aim Colours
Aim Colours
Canada

Finance Strategy Plan

We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as "ePolish." ePolish are artificial nails that can change colour instantaneously from any mobile device. Our team is currently comprised of two founders focused on finishing the prototype. This project will focus on developing a financing strategy focusing on finding different types of funding. We would like students to focus on: Develop a financing strategy based on optimistic, neutral, and pessimistic scenarios Finding funding options available to us (grants, prizes, debt, and dilutive options) A few areas of specific interest for us include: Developing financial projections to be submitted for future funding opportunities Applying to the most relevant funding options found during the duration of the project

Matches 3
Category Operations + 3
Closed
Aim Colours
Aim Colours
Canada

Website Design for Cosmetics and Tech

We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as ePolish. ePolish are artificial nails that can instantly change colour from a mobile app by bringing the ePolish into proximity to the phone. Our team is entirely comprised of technical founders who are currently focused on finishing the prototype. We need help designing our website to attract both customers and investors. So far, we have developed customer personas based on primary market research. We want to position ePolish as a luxury product in fashion and technology. The overall goal of this project is to have a team that can be customer-focused and collaborate to ensure our website is appealing, intuitive, and enjoyable.

Matches 0
Category Website development + 3
Closed
Aim Colours
Aim Colours
Canada

Hardware Development for Wearable Electronic Cosmetics

We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as ePolish. ePolish are artificial nails that can instantly change colour from a mobile app by bringing the ePolish into proximity to the phone. We want to incorporate into our team students who will focus on iterating on our current hardware prototype to create an MVP and testing it through the first iteration of our mobile app. Goals: Integrated circuit design to fit the system specifications for the nail-wearable device. Prototype development and testing. Ensuring interconnectivity by reviewing the hardware/software interaction. * NDA's and waivers will be required from the interns undertaking this project.

Matches 0
Category Electrical engineering + 1
Closed