SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Digital Marketing Strategy Development and Implementation

The primary objective of this project is to enhance NuVsio’s online presence and drive brand growth through a comprehensive digital marketing strategy. The focus will be on increasing brand awareness, generating leads, and boosting sales through targeted online campaigns, content creation, and social media engagement. The student will work closely with the NuVsio team to design and implement effective digital marketing tactics that align with our brand’s values and business goals. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date.

Digital & Conventional Marketing Strategy for Innovative Cosmetics Startup

NuVsio ( www.nuvsio.com) is a division of Dr. Brei Laboratories, a company founded by Dr. Elena Brei a University of Toronto Ph.D graduate in Chemical Engineering (water purity division). NuVsio leverages Dr. Brei's research and proprietary technology to nurture and foster a healthy skin chemistry through microbiome protection and other key skin health stimulation methodologies. NuVsio is a holistic system with a multitude of benefits based on a deep and foundational knowledge of skin health. Over the last 7 years, NuVsio has been featured in a multitude of publications, and has participated as a celebrity sponsor at the Oscars, BET awards, Teen Choice etc... ( see https://www.nuvsio.com/global-press/). Customer feedback showcases how NuVsio has changed peoples lives through our state of the art technology, and customer feedback ranges from laypeople to celebrity makeup artists, miss universe Canada, models, and various celebrities. Based on additional research, we are introducing a new nutritional supplement to aid with internal microbiome health that leads to deep and sustainable health benefits. We are a science first company devoid of all marketing gimmicks and no desire to jump on the hottest trend. We work with what works and we do it with a holistic outlook with our customers health and happiness as our primary concern. We now feel that we need to accelerate our growth and we are seeking assistance with a total marketing evaluation. As a rule we have avoided paid sponsorships. Our customer feedback is all genuine, and even the models used in our campaigns are current or past customers. We have a high spiritual and ethical bar for our communication methods/systems with our customers and we treat every customer as a family member. In fact internally we do not use the terms customer, we simply call folks by their first name. Given our somewhat unique stance, we understand that our growth may be limited, but we wish to examine if there are marketing methods we could utilize to help us spread our message and our brand. Our Brand is the promise of a chemistry that is safe and has true efficacy for the long term. Our Brand is primarily the trust Dr. Brei instills, and she has been front and center through the NuVsio growth journey. All of our products are unique but our foundational product, the Purifying Mineral Mask is a product that defines normal cosmetic industry descriptors. Given the above description we would enjoy a fresh marketing perspective within these dimensions: 1- Is the Branding clear - do we showcase enough of the Chemistry and is Dr. Brei's Brand and the product Branding in harmony 2 - How would you position the products. Are we properly targeting Men vrs Women etc.... Are we tapping into the correct customer concerns and aspirations. 3 - What B2B marketing strategies and tools should we consider. Our B2B would be Medi Spas, Spas (corporate and private) and Eco Boutiques. 4 - What B2C marketing strategies and tools should we consider. Our B2C would be direct consumers as well as social media influencers. 5 - Any other suggestions and brainstorming are welcome. Should we consider Multilevel marketing, infomercials, direct marketing etc...

Competitive Analysis - how did other cosmetic companies grow ?

NuVsio ( www.nuvsio.com) is a division of Dr. Brei Laboratories, a company founded by Dr. Elena Brei a University of Toronto Ph.D graduate in Chemical Engineering (water purity division). NuVsio leverages Dr. Brei's research and proprietary technology to nurture and foster a healthy skin chemistry through microbiome protection and other key skin health stimulation methodologies. NuVsio is a holistic system with a multitude of benefits based on a deep and foundational knowledge of skin health. Over the last 7 years, NuVsio has been featured in a multitude of publications, and has participated as a celebrity sponsor at the Oscars, BET awards, Teen Choice etc... ( see https://www.nuvsio.com/global-press/). Customer feedback showcases how NuVsio has changed peoples lives through our state of the art technology, and customer feedback ranges from laypeople to celebrity makeup artists, miss universe Canada, models, and various celebrities. Based on additional research, we are introducing a new nutritional supplement to aid with internal microbiome health that leads to deep and sustainable health benefits. We are a science first company devoid of all marketing gimmicks and no desire to jump on the hottest trend. We work with what works and we do it with a holistic outlook with our customers health and happiness as our primary concern. As a rule we have avoided paid sponsorships. Our customer feedback is all genuine, and even the models used in our campaigns are current or past customers. We have a high spiritual and ethical bar for our communication methods/systems with our customers and we treat every customer as a family member. In fact internally we do not use the terms customer, we simply call folks by their first name. Given our somewhat unique stance, we understand that our growth may be limited, as such we wish to examine our possible growth through a comparative analysis of some of our competitors. We now feel that we need to accelerate our growth and we are seeking assistance with a growth strategy. Given the above description we would enjoy a fresh perspective and a deep dive into a few of our friendly competitors: 1- We will provide you a short list of competitors. 2 - You will research how the competitors found their audience, grew their audience and establish a reputable stance in the market. 3 - You will run a historical analysis but we would be eager to see customer interviews and customer feedback as to why and how the competitive brand was discovered and why it has left an indelible mark that results in potentially life long customer commitment 4 - You will determine if the competitors past strategy would work under todays market conditions, why and why not ? 5 - You will present a frame work of suggestions for possible implementation.