PLIIO Market Expansion Strategy

Gloria International Inc seeks to enhance the market presence of its patented storage and folder accessory, PLIIO, in Canada and the United States. The project involves developing a strategic plan to position PLIIO as a leader in the storage and organization accessories market. Learners will conduct a comprehensive competitive landscape analysis to understand the market dynamics and identify key competitors. The project will also involve crafting a market expansion strategy that targets both individual consumers and business clients. By leveraging data-driven insights, the project aims to identify potential clients and propose effective penetration strategies to increase PLIIO's market adoption.

Pashmina Heritage and Empowerment Plan

The Pashmina Heritage and Empowerment Plan aims to create a comprehensive strategy for Gloria International Inc. to support poverty reduction and cultural heritage preservation through the sale of pashmina products. The project focuses on empowering artisans by integrating a fair-trade approach and promoting sustainable livelihoods. Learners will assess the current market and socio-economic landscape of pashmina artisans, identifying challenges such as poverty and cultural loss. The goal is to develop a plan that positions COCHIC as a leader in using fashion for social change, ensuring that traditional craftsmanship is preserved while improving the economic conditions of artisan communities. This project provides an opportunity for learners to apply their knowledge in market analysis, social enterprise models, and stakeholder engagement.

COCHIC Brand Media Kit Development

The COCHIC Brand Media Kit Project aims to create a comprehensive media kit that effectively communicates the unique value of the COCHIC brand. This project is designed to help COCHIC attract partners, collaborators, and ambassadors by showcasing the brand's commitment to quality, sustainability, and elegance. The media kit will serve as a strategic tool to highlight COCHIC's unique offerings in the slow fashion and accessories market, differentiating it from competitors. By developing a compelling narrative and identifying potential partnerships, the project seeks to enhance COCHIC's brand visibility and community reach. The ultimate goal is to enable COCHIC to confidently approach and secure meaningful partnerships that align with its brand values.

Strategic Prospecting SALES Plan for a unique patented accessory

Number of individual students required: (2 students) OR Number of students required to work in team: (A team of 2 students) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting sales of our worldwide patented extenders in our target market under two different brand we have: COCHIC (a high end brand providing an elegant packaging to customers like the Ritz Carlton) and C2 (a more affordable brand sold by customers like Walmart). The project may include, but is not limited to: Identifying precise contacts for new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable B2B outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.