PLIIO Market Expansion Strategy
Gloria International Inc seeks to enhance the market presence of its patented storage and folder accessory, PLIIO, in Canada and the United States. The project involves developing a strategic plan to position PLIIO as a leader in the storage and organization accessories market. Learners will conduct a comprehensive competitive landscape analysis to understand the market dynamics and identify key competitors. The project will also involve crafting a market expansion strategy that targets both individual consumers and business clients. By leveraging data-driven insights, the project aims to identify potential clients and propose effective penetration strategies to increase PLIIO's market adoption.
Pashmina Heritage and Empowerment Plan
The Pashmina Heritage and Empowerment Plan aims to create a comprehensive strategy for Gloria International Inc. to support poverty reduction and cultural heritage preservation through the sale of pashmina products. The project focuses on empowering artisans by integrating a fair-trade approach and promoting sustainable livelihoods. Learners will assess the current market and socio-economic landscape of pashmina artisans, identifying challenges such as poverty and cultural loss. The goal is to develop a plan that positions COCHIC as a leader in using fashion for social change, ensuring that traditional craftsmanship is preserved while improving the economic conditions of artisan communities. This project provides an opportunity for learners to apply their knowledge in market analysis, social enterprise models, and stakeholder engagement.
COCHIC Brand Media Kit Development
The COCHIC Brand Media Kit Project aims to create a comprehensive media kit that effectively communicates the unique value of the COCHIC brand. This project is designed to help COCHIC attract partners, collaborators, and ambassadors by showcasing the brand's commitment to quality, sustainability, and elegance. The media kit will serve as a strategic tool to highlight COCHIC's unique offerings in the slow fashion and accessories market, differentiating it from competitors. By developing a compelling narrative and identifying potential partnerships, the project seeks to enhance COCHIC's brand visibility and community reach. The ultimate goal is to enable COCHIC to confidently approach and secure meaningful partnerships that align with its brand values.
Strategic Market analysis for a worldwide patented accessory
The challenge is to find the best strategy to enter the market with a less expensive elastic collar extender (under the in-house Brand C2) to directly compete with the metal collar extender without ruining the existing market of elastic high-end collar extenders (sold under the Brand COCHIC and Comfy). The COCHIC is also an in-house brand and the COCHIC elastic extender is sold mostly on Amazon.com and other stores like Men's Wearhouse stores. COCHIC and C2 are in-house brands. Cochic is a luxury brand and C2 is a less expensive brand. Both will be selling a worldwide patented elastic collar extender.
Digital Marketing Strategy
We are looking for students to help us upgrade either our B2C or our B2B digital marketing strategy to grow and engage our target market. We aim to generate high quality leads with your help. Within the project you will create, build and manage a lead generation machine for our business using Facebook and Instagram or LinkedIn. You will need to learn about the existing B2B and B2C customer. We have pivoted from B2B to B2C only recently post Covid. We will provide you with existing visual content but you will also be able to generate visual content. Interested? Passionate about digital marketing? Reach out to us.
Strategic Prospecting SALES Plan for a unique patented accessory
Number of individual students required: (2 students) OR Number of students required to work in team: (A team of 2 students) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting sales of our worldwide patented extenders in our target market under two different brand we have: COCHIC (a high end brand providing an elegant packaging to customers like the Ritz Carlton) and C2 (a more affordable brand sold by customers like Walmart). The project may include, but is not limited to: Identifying precise contacts for new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable B2B outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Strategic Prospecting SALES Plan for a unique patented accessory
Number of individual students required: (2 students) OR Number of students required to work in team: (A team of 2 students) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting sales of our worldwide patented extenders in our target market under two different brand we have: COCHIC (a high end brand providing an elegant packaging to customers like the Ritz Carlton) and C2 (a more affordable brand sold by customers like Walmart). The project may include, but is not limited to: Identifying precise contacts for new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable B2B outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Digital Marketing Strategy
We want students to help us develop a digital marketing strategy to grow and engage our target market. We aim to generate high quality leads with your help. Within the project you will create, build and manage a lead generation machine for our business using Facebook and Instagram. You will need to learn about the existing customer without a real history base as we have pivoted from B2B to B2C only recently post Covid. We will provide you with existing visual content but you will also be able to generate visual content.