Digital Marketing Strategy
Project scope
Categories
Communications Sales strategy Marketing strategySkills
target market lead generation digital marketing business to business business-to-consumerWe want students to help us develop a digital marketing strategy to grow and engage our target market. We aim to generate high quality leads with your help.
Within the project you will create, build and manage a lead generation machine for our business using Facebook and Instagram.
You will need to learn about the existing customer without a real history base as we have pivoted from B2B to B2C only recently post Covid. We will provide you with existing visual content but you will also be able to generate visual content.
One person from the marketing team will be supervising the project.
About the company
Motivated by excellence and style, and recognized for our passion behind the innovation and quality of each of our products, Gloria International Inc. is a Canadian company that designs, develops, produces, markets and exports fashionable clothing and accessories that are distinctive, comfortable and chic. With its offices in Montreal, Quebec, Gloria International Inc. is present in international markets with its flagship brands COCHIC and C2
Rich in passionate employees and suppliers, the continuously evolving company revere the stylized C of its two brands which is symbolic of the first internationally patented accessory, the very chic collar extender and trouser waist extender.
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