Fall 2022 Management Consulting
Timeline
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September 20, 2022Experience start
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September 21, 2022Project Scope Meeting
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October 27, 2022Midway Check In
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December 8, 2022Experience end
Timeline
-
September 20, 2022Experience start
-
September 21, 2022Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 27, 2022Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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December 8, 2022Experience end
Experience scope
Categories
Leadership Organizational structure Market research Product or service launch Marketing strategySkills
digital marketing competitive analysis business consulting business strategy market researchYour organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and client relationship process.
Students
Students will present their results in a final presentation in early December (dates will be determined with the organization and student team), and provide a copy of their final report. Meetings will take place online.
Included will be any specific collateral that was agreed the students would produce in the project scope, for your company's unrestricted use.
Project timeline
-
September 20, 2022Experience start
-
September 21, 2022Project Scope Meeting
-
October 27, 2022Midway Check In
-
December 8, 2022Experience end
Timeline
-
September 20, 2022Experience start
-
September 21, 2022Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 27, 2022Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 8, 2022Experience end
Project Examples
Requirements
In the capstone project of the Honours BComm Management and Digital Marketing degrees, students will investigate a challenge or opportunity that your organization proposes, drawing on all the tools from previous courses and applying them to an outside client.
Students will define the problem, conduct a comprehensive situation analysis utilizing primary and secondary market research, formulate alternatives and recommend a viable business strategy with implementation plan.
Projects the students are well-equipped to work on include (but are not limited to):
- Developing a business plan for a new business or new offering from an existing business
- Developing a new product or launch plan
- Rebranding or marketing of an existing product
- Market research or competitive analysis
- Expansion strategy
- Digital marketing
Note: finance or human resource related projects will not be a good match for this cohort.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 20, 2022Experience start
-
September 21, 2022Project Scope Meeting
-
October 27, 2022Midway Check In
-
December 8, 2022Experience end
Timeline
-
September 20, 2022Experience start
-
September 21, 2022Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 27, 2022Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 8, 2022Experience end