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Applied Marketing Management

Closed
York University
York University
Toronto, Ontario, Canada
Pilar Carbonell
Professor
(3)
3
Timeline
  • September 4, 2024
    Experience start
  • November 28, 2024
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Ontario, Canada
Startup, Small to medium enterprise
Any industries

Experience scope

Categories
Communications Market research Competitive analysis Product or service launch Marketing strategy
Skills
digital marketing branding competitive analysis business strategy marketing strategy marketing planning marketing communications planning framework
Student goals and capabilities

Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.

Students

Students
Undergraduate
Intermediate levels
40 students
Project
36 hours per student
Students self-assign
Individual projects
Expected outcomes and deliverables

Competitive analysis

SWOT analysis

Segmentation and targeting analysis

Positioning strategy

Marketing strategy

Marketing Communication Plans, including digital marketing

Implementation plan including scheduling, budget breakdown and metrics


Project timeline
  • September 4, 2024
    Experience start
  • November 28, 2024
    Experience end

Project Examples

Requirements

Marketing plan, situation analysis, segmentation, targeting, positioning, marketing strategy, marketing communications plan.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.

Have two preferably in-person meetings with the students during the term. A first meeting to introduce the company and project's scope and, answer students questions regarding the project. A second meeting to attend the students' presentations of their recommendations to the company. Duration of each meeting is 1 hour.

Be available for a quick phone call/zoom meeting with the instructor to initiate your relationship and confirm that the project scope is an appropriate fit for the course.