Looking to elevate your organization, and bring it to the next level? Bring on students from York University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course will work in groups to complete a full data analysis from start to finish. They will be assigned a dataset from a given company and research questions. Students will also complete exploratory data analysis, propose and execute a modelling strategy to draw insights from the given data.

The Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. Ten top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations. Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.

PRIVATE THE BRIDGE FOR INTERNATIONAL EDUCATED PROFESSIONALS EXPERIENCE FOR THE BRIDGE FOR INTERNATIONAL EDUCATED PROFESSIONALS STUDENTS ONLY Advance Ontario connects eligible Ontario post-secondary students with remote internships to build in-demand skills. Ontario employers mentor students through paid 60-hour projects over 2-8 weeks. Powered by Riipen, the program promotes workforce diversity and aims to create lasting job opportunities while boosting Ontario’s economy. Visit our Help Centre to read our key dates , FAQs & our Terms and Conditions .   Employers:  Submit your project match request by February 14th, 2025 to participate in this cohort. You'll review applications and choose 1-4 students for your project. You must accept at least one student by February 28th, 2025 to participate. The project can start anywhere from January 20th, 2025 until March 3rd 2025 , and work cannot begin until the start date. Students must complete the onboarding survey, click "start project" on Riipen and complete all deliverables, including 60 work log hours, in at least 2 weeks or by the end date. Check out Getting Started with Advance Ontario: Employers for more information. Students:  Students are invited on a first-come, first-served basis and must apply here. There are 50 spots in this cohort, and once filled, remaining applications will be canceled. If invited, you must apply to projects by February 28th, 2025 and start by March 3rd, 2025 if accepted. You can apply to THREE projects at a time. Once an employer accepts one of your applications, your remaining applications will be canceled, and that project will be yours for the rest of the cohort. 

Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.