Communications Placement Experience (for-credit)

CDMS 4140 6.00
Closed
York University
Toronto, Ontario, Canada
Tracy Ying Zhang She / Her
Assistant Professor
(2)
1
Timeline
  • October 2, 2023
    Experience start
  • October 30, 2023
    Agreement on Learning Goals (ALG)
  • December 18, 2023
    Field Supervisor Mid-point Evaluation
  • April 8, 2024
    Field Supervisor Final Evaluation
  • April 8, 2024
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Non profit, Social Enterprise
Non-profit, philanthropic & civil society, Public relations & communications, Arts, Entertainment, Media & production

Experience scope

Categories
Public relations Data analysis Communications Community engagement Social justice
Skills
learn and apply qualitative and quantitative research methods develop communication strategies produce, distribute, and evaluate internal or external forms of communication contribute to daily communication practices, general policies, goals and objectives of the organization
Student goals and capabilities


Students can carry some of the following tasks:  

  • Social media content analytics (e.g., content or discourse analyses of internal or external forms of media); 
  • Statistical analysis or surveys that seek to distinguish similarities or differences such as:  demographics, constituent opinions, research participants’ preferences or habits; 
  • Case studies or ‘communication audits’ utilizing skills that demonstrate the effectiveness of a particular method of communication or media, such as: interpersonal (face-to-face communication), inter-organizational (informal and formal lines of information and  communication networks); 
  • Production and distribution of media-based publications, entailing audio-visual, or computer-mediated communication such as social media, blogs, digital flyers, digital posters, websites, zoom meetings, etc.; 
  • Other types of data collection, including audio, visual (or AV combination); 
  • Other tasks as appropriate to the organization and the student’s skill set. 
  • Assistance with outreach, public relations, networking, support of communication activities and relations with members, constituents, clients, donors, governments, and/or stakeholders.   

Partner organization can benefit from: 

  • Recruitment pathway – opportunity to recruit new hires with work experience;  
  • Students bring fresh and innovative ideas and perspectives; 
  • Return on investment with the next generation of talent; 
  • Successful and long-lasting partnerships with universities; 
  • Advance on projects that allows the company to be innovative and creative; 
  • Give back to the overall community.  


Students

Students
Undergraduate
Any level
25 students
Project
144 hours per student
Level UP Teams assign students to projects
Individual projects
Expected outcomes and deliverables

N/A


Project timeline
  • October 2, 2023
    Experience start
  • October 30, 2023
    Agreement on Learning Goals (ALG)
  • December 18, 2023
    Field Supervisor Mid-point Evaluation
  • April 8, 2024
    Field Supervisor Final Evaluation
  • April 8, 2024
    Experience end

Project Examples

Requirements

N/A

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

I agree to sign a placement agreement with the Faculty prior to the student starting placement (sent by the EE Coordinator once a student placement is confirmed).

I agree to develop an agreement on learning goals with the student during the first 2-3 weeks of the placement.

I agree to complete the mid-point and final field supervisor evaluation questionnaires.