Live Client Learning Marketing
Timeline
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January 18, 2025Experience start
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April 5, 2025Experience end
Experience scope
Categories
Advertising Customer segmentation Digital marketing Market research Marketing strategySkills
presentations go-to-market strategy time management marketing business marketing advertising strategy positioning strategy marketing researchThe Live Client Learning (LCL) Marketing course is a 13-week long experiential learning program from YorkU offered once a year, that is an opportunity for companies to share their marketing challenge with top marketing students. Students who apply into the program are screened and interviewed for their skill, will and interest to withstand the rigor of this program. Ten top students (divided into 2 competing teams) dive into the marketing challenge and present a go-to-market strategy to the companies' business/marketing leaders, who judge their presentations.
Due to time limitations and criteria of the program, a maximum of only 5 companies can participate in this program. Key marketing leaders of each company are invited to engage at least twice with students: 1st to brief the teams and then to judge their presentations. The students are engaged to work on a live marketing challenge and companies walk away with a go-to-market strategy and creative marketing solutions.
Students
Project report, activation samples of relevant marketing challenge (A template of a Marketing Brief will be provided to the participating company as a guide)
Project timeline
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January 18, 2025Experience start
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April 5, 2025Experience end
Project Examples
Requirements
- Short-term go-to-marketing strategy
- Integrated Marketing Communications Plan and Activation (Advertising, Digital, Social media, Brochures, collateral)
- Digital Strategy
- Brand Strategy and Design
- Consumer Market Research
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
It is requested that a representative of the company will be available for a Discovery session with the Course Instructor/Professor to understand the scope and viability of the business challenge.
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
Timeline
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January 18, 2025Experience start
-
April 5, 2025Experience end