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Efficient Transportation and Logistics Solutions
OPMT 622
This experience is designed for MBA students specializing in Transportation and Logistics Management. With a strong foundation in warehousing, transportation logistics, systems, planning, application, and cost-effectiveness, these students are eager to apply their classroom knowledge to real-world challenges. By collaborating with industry professionals, learners can provide fresh insights and innovative solutions to logistics-related projects, enhancing operational efficiency and strategic planning.
Strategic Management MBA Program (Winter 2025)
MGMT 661
Further details can be discussed: business proposal, business and marketing strategy/plan, launch strategy, market research and final presentation. You will receive all team proposals/plans and presentations.
Small Business Management (BUSI 660 - Section 35)
BUSI 660
Students will work with a small business (client) throughout the term (10-week term starting on Oct. 1st) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Small Business Management (BUSI 660 - Section 30)
BUSI 660
Students will work with a small business (client) throughout the term (10-week term starting on Oct. 1st) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Small Business Management (BUSI 660 - Section 25)
BUSI 660
Students will work with a small business (client) throughout the term (10-week term starting on Oct. 1st) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Procurement and Inventory Management
OPMT 623
This course provides students with a comprehensive understanding of procurement and inventory management, focusing on optimizing total cost of ownership for products and services. Students will explore the significance of both strategic and tactical purchasing activities, supplier selection, quality assurance, and risk management. They will also delve into inventory optimization techniques to enhance decision-making on stocking, order management, and cost accounting. A key component of the course involves applying quantitative methods to solve real-world problems, enabling students to develop actionable insights. By simulating the role of procurement managers, students learn to navigate challenges such as auctions, contract management, and supply chain disruptions. We are seeking industry partners to collaborate on practical projects that align with course objectives. These partnerships will allow students to tackle real-world challenges in procurement, inventory management, and supply chain strategy. Your participation will provide valuable insights and innovative solutions to your organization while supporting the development of the next generation of procurement professionals. Ideal Project Examples: Supplier selection and evaluation using analytical methods. Designing strategies to mitigate supply chain risks. Optimizing inventory levels to balance cost and service levels. Enhancing contract management practices through digital transformation. Benefits of Collaboration: Gain fresh perspectives and innovative solutions from students. Build connections with future supply chain talent. Receive tailored project deliverables addressing your organizational needs.
Strategic Marketing Plan
MRKT-621
This experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to specific business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. By applying their knowledge of segmentation, targeting, positioning, and the marketing mix, students will deliver integrated marketing communication plans and performance evaluation frameworks. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence.
Marketing Management (Winter 2025)
MRKT621
This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Capstone Project: Strategic Business Solutions
WORK 498
Our Bachelor of Commerce students in their final two terms are skilled in delivering actionable insights across various business areas. They are proficient in business process analysis, identifying and addressing challenges and opportunities within an organization. Applying academic theories and industry concepts, they develop practical solutions tailored to real-world business problems. Their expertise covers areas such as Human Resources, Technology, Project Management, and more. When companies partner with our learners, they receive innovative and strategic business solutions. Our students will analyze your business to uncover pain points in key areas like HR, Technology, and Project Management. They will also identify business opportunities and develop strategic plans to support your organization’s growth. Through effective team-based collaboration, our students work closely with employers and stakeholders to deliver project outcomes. Their work adheres to ethical and legal standards, ensuring all recommendations are responsible and compliant. In the end, companies gain valuable insights and solutions tailored to their specific needs.
Marketing Plan (Winter 2025)
MRKT621
MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.
Digital Marketing Strategy
MRKT223
Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.
Digital Marketing Strategy (WINTER'25)
MRKT 623
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Strategic Marketing Management (Winter 2025)
MRKT 621
Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.
Digital Marketing Strategy, Business Growth Strategy - Winter 2025
CAPS 602
By collaborating with our MBA students on the Strategic Consultancy Capstone Course project (CAPS 602), clients can expect a comprehensive analysis of their business challenges, innovative solutions, and actionable recommendations tailored to their specific needs. Our students bring diverse expertise and fresh perspectives, enriched by their academic knowledge and real-world experience as professional management consultants.
International Marketing Plan
MRKT-627
Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following. Mission and vision (based on the business owner's or executives' provision). Situational and environmental analysis. Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P. Integrated Marketing Communication (IMC) plan. Marketing plan performance evaluation matrix.
Strategic Management Project Winter 2025
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Capstone Project - Small Business Management (Winter 2025)
BUSI 660
The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-6 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with an implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size as long as the business is showing revenue.
MRKT 627-16 International Marketing- Spring 2025
MRKT 627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
MRKT 627-13 International Marketing- Spring 2025
MRKT 627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
MRKT 627-12 International Marketing- Spring 2025
MRKT 627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
MRKT 627-10 International Marketing- Spring 2025
MRKT 627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
International Marketing- Spring- 03
MRKT 627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
Small Business Management
BUSI 660
Do You Want to Level Up Your Small Business? Consult with our graduate-level MBA students at The University of Canada West and gain fresh, actionable insights! Our capstone course features a strong analytical, applied, and experiential orientation, where students work in teams of 4-6 to tackle real-world business challenges or opportunities. Our comprehensive process includes: Current Business Analysis : Thorough evaluation of your business's current state. Problem/Opportunity Identification : Pinpointing key areas for improvement or growth. In-Depth Research : Conducting relevant research to support recommendations. Strategic Solutions & Implementation Plan : Developing actionable strategies with a clear plan for implementation. Budget : Providing a detailed budget aligned with proposed strategies. Risk Identification & Mitigation : Identifying potential risks and proposing mitigation strategies. We welcome projects from Canadian businesses of all sizes. However, solo-preneur enterprises may not provide the necessary scope for these comprehensive projects. Partner with us to benefit from innovative solutions and strategic insights while offering invaluable experience to our students!
Digital Marketing Strategy Plan - (Winter 2025)
MRKT 623
This semester MBA-level students working in groups of 5-6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.
Innovative Solutions for Business Growth and Digital Transformation - Winter 2025
CAPS 602
By collaborating with our MBA students on the Capstone project, clients can expect to receive a comprehensive analysis of their business challenges, along with innovative solutions and actionable recommendations tailored to their specific needs. Our students bring a diverse range of expertise and fresh perspectives, enriched by their academic knowledge and real-world experience.
Marketing Management - Winter 2025
MRKT621
MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.
Marketing Plan (Winter 2025)
MRKT621
MBA students, working in small teams, are ready to apply their marketing expertise to real-world business scenarios. They are equipped to identify marketing opportunities, craft strategic marketing plans, and address current marketing challenges. By leveraging marketing research, strategy development, and digital promotional tools, these learners can provide actionable insights and solutions tailored to your organization's needs. This experience allows students to bridge the gap between academic knowledge and practical application, delivering value to your business while honing their professional skills.
MGMT/OB & Leadership in the Global Context
MGMT/ORGB
Managing a cross-cultural organization is not a simple task. Different cultures make different assumptions when they have to make decisions. Companies must make sure that employees with different cultures work together at their best. Ignoring cross-cultural issues might cause severe damages to the organization. In this course, students will identify and examine current trends and issues as they pertain to hiring/retaining/motivating a team or key individuals in this context. Students in teams of five (each with a team lead) from University Canada West will develop an action plan that addresses a leadership or management challenge currently faced by your organization. Based on the information you provide, consultant teams will deliver an action plan that accounts for your unique circumstances and outlines a path to a more engaged and productive team.
Digital marketing Strategy
MRKT223
Our learners are capable for the following: Innovative Ideas : Learners will bring fresh perspectives and creative solutions tailored to the company’s brand and audience. Content Creation : Our learners are skilled in crafting engaging content across various platforms, ensuring alignment with the company’s voice and goals. Audience Engagement Strategies : They understand how to effectively engage and grow an audience, utilizing best practices for community management.
Digital Marketing Strategy Consultancy
MRKT 223
Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.