Integrated marketing communications (IMC) are used to establish brand equity and develop loyalty among target consumers. Brand teams must communicate the key benefits of the brand to consumers and clearly articulate how the brand answers their needs. Additionally, brands must deliver tactics that reach consumers where they are, and surrounds them with brand messaging to drive differentiation, preference and loyalty. This project will deliver an IMC strategic plan for two brands.

The Paul Merage School of Business at UCI is looking to partner with a number of organizations in Financial Services or Industry that have a need for project based financial or investment analytics in the design and delivery of their products and services. The partner organizations can provide a valuable educational experience for the graduate students while also receiving helpful project based analysis.

MBA student-consultants will work with your company to conduct a thorough analysis of your financial health and the competitive ecosystem in your industry to offer insights and recommendations of improvement.