The main goal for the project is to expand the market presence of Africa Haven's coffee products in new regions and increase sales and brand awareness. This will involve several different steps for the team, including:

- Conducting market research to identify potential new target regions for expansion.

- Developing a marketing strategy tailored to each identified region, including advertising, promotions, and distribution channels.

- Creating partnerships with local businesses and coffee shops in the target regions to increase product visibility.

- Developing a pricing strategy that is competitive in the new markets while maintaining profitability.

- Implementing a sales tracking system to monitor the effectiveness of the expansion efforts.

- Analyzing customer feedback and adjusting the marketing strategy as needed.

By the end of the project, the team should complete the following tasks:

- Comprehensive market research report identifying potential new target regions for expansion.

- Tailored marketing strategies for each identified region, including advertising and distribution plans.

- Partnerships established with local businesses and coffee shops in the target regions.

- Implemented pricing strategy and sales tracking system.

- Analysis of customer feedback and adjustments to the marketing strategy.

Final deliverables should include:

- A detailed report outlining the market expansion plan and its expected impact on sales and brand awareness.

- A presentation summarizing the research, strategies, and implementation plan for the market expansion.

I will be available to answer any questions or to give guidance. I will be available to hold regular meetings to discuss progress, share ideas, and address any challenges.