Prima Café Marketing Strategy Development

Africa Haven seeks to enhance the market presence of Prima Café, a premium coffee brand, by developing a comprehensive marketing strategy. The goal is to increase brand awareness and customer engagement through innovative marketing techniques. Learners will analyze current market trends, identify target demographics, and propose effective marketing channels. The project involves conducting competitor analysis to understand market positioning and leveraging digital marketing tools to create a compelling brand narrative. The team will also explore sustainable marketing practices that align with Africa Haven's commitment to social responsibility. This project provides an opportunity for learners to apply marketing theories and strategies learned in the classroom to a real-world scenario, focusing on a single brand within the coffee industry.

Prima Cafe Ottawa Website Development

Africa Haven is seeking a team of learners to develop a user-friendly and visually appealing website for Prima Cafe Ottawa. The goal is to create an online presence that effectively showcases the cafe's unique offerings, ambiance, and location. The website should include essential features such as a menu display, contact information, etc. Additionally, the site should be optimized for both desktop and mobile devices to ensure accessibility for all users. The project will allow learners to apply their skills in web design, user experience, and digital marketing, providing a practical application of their classroom knowledge. The project is expected to be completed within 80 hours, focusing on a cohesive set of tasks that align with the learners' academic program.

Market Expansion Project for Africa Haven's Coffee Products

The main goal for the project is to expand the market presence of Africa Haven's coffee products in new regions and increase sales and brand awareness. This will involve several different steps for the team, including: - Conducting market research to identify potential new target regions for expansion. - Developing a marketing strategy tailored to each identified region, including advertising, promotions, and distribution channels. - Creating partnerships with local businesses and coffee shops in the target regions to increase product visibility. - Developing a pricing strategy that is competitive in the new markets while maintaining profitability. - Implementing a sales tracking system to monitor the effectiveness of the expansion efforts. - Analyzing customer feedback and adjusting the marketing strategy as needed.

Africa Haven Market Research

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Industry size and market potential Competitive landscape