Michael Samuel
Co-Owner
(7)
6
Grace Kabamba
Student
April 1, 2025
Project feedback
Michael is a fantastic leader kind, driven, and genuinely supportive. They encourage creative freedom, allowing room for innovation while trusting my abilities. I appreciate their commitment to helping me build on my strengths while also providing opportunities to learn and grow in new areas. Their passion for their work is truly inspiring, and they create an environment where I feel valued and motivated. The balance between guidance and independence makes for a positive and enriching experience. Working with them has been both rewarding and educational, and I’m grateful for the experience.

Level UP: February 2025
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Prima Cafe Ottawa Website Development
Prima Café

Ryan Bakshi
Student
March 28, 2025
Project feedback
Working with Michael to develop a strategy and campaign for Prima Cafe was incredible. He provided all the necessary information for me to complete the deliverables effectively, and was receptive to new ideas.

Level UP: February 2025
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Prima Café Marketing Strategy Development
Prima Café
Jessie Rezk Alla
Student
March 27, 2025
Project feedback
I really enjoyed employment with Prima Café and appreciated the opportunity to be an employee with the business. Perhaps the highlight of the job was the level of independence to be innovative—it was conceivable for me to take the initiative, develop my own projects, and be innovative in the way I interacted with customers and promoted the café. The fact that there was such freedom made the experience worthwhile and enriching.
That said, I did sometimes wish I would have had an opportunity to get more of my ideas done with greater direction and support. Although I enjoyed the freedom to handle my tasks, I feel like with better coordinated collaboration we would have possibly been able to complete even greater initiatives. I sometimes struggled with receiving answers in a timely manner and it resulted in delayed schedules or decisions on occasion. Having quicker communication may have been able to get things up and running faster and make things even better.
Overall, I had a positive experience and enjoyed being exposed to an energetic and innovative environment. I value the Prima Café vision and recognize there is much room for expansion. I believe the café can further develop its brand and loyalty base through greater communication and disciplined execution.

Level UP: February 2025
Riipen Level UP 🚀

Prima Café Marketing Strategy Development
Prima Café
Elaina Gofredo
She
Student
March 25, 2025
Project feedback
Michael was very helpful in giving me info for the website! Prompt messages and very kind. Was able to answer any questions I had. Great company and people!

Level UP: February 2025
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Prima Cafe Ottawa Website Development
Prima Café
Bezawite Kebede
Student
March 24, 2025
Project feedback
It was a good experience working on this project.

Level UP: February 2025
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Prima Café Marketing Strategy Development
Prima Café
Clara Wu
She / Her
Student
March 24, 2025
Project feedback
I appreciated how Michael encouraged me to explore the skills I wanted to work on!

Level UP: February 2025
Riipen Level UP 🚀

Prima Café Marketing Strategy Development
Prima Café
Haseeb Shaikh
Student
December 25, 2024
Project feedback
Great project and was very interesting!

Level UP: May 2024
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Market Expansion Project for Africa Haven's Coffee Products
Prima Café