Entry / Expansion Strategy for China Market
We would like students to focus on the state of adventure travel in China from the trade perspective. We would interested in generating a list of operators inbound and outbound that offer some active travel. We would like to hear from Chinese travel companies to understand where adventure stands with inbound/outbound/domestic in their view. What do they think about adventure travel? What do they know about it? If there was a professional adventure tourism event, what would be the most compelling aspects of such an event? What would Chinese companies like to learn? What are they interested in? Are they interested at all even? 7-8 strategic business report containing the feasibility study and recommendations for your firm or product20-minute presentation detailing the analysis, findings, and recommendations.
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