Canadian Wine Club Social Media Marketing: Virtual Internship Opportunity

Number of positions available: 1 team of 2 personsLiquid Kudos is offering a virtual internship opportunity for 2 marketing students or teams. The business challenge we are faced with is the need to grow our club members through online marketing strategies, as gatherings and events continue to be restricted.The primary focus for the student will be to develop a 'Prospecting Strategy '. The student(s) will evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.Additional areas of focus include:- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.- Strategic Social Media Marketing - Conduct an audit of our current social media presence; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our primary goal at the end of this experience is for the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Secondary goals are for the student(s) to help us generate more traffic and revenue through search engines and improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student(s) may complete include: Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Mailchimp, Instagram, Facebook, Pinterest, Youtube, Company Website)Content development, including social posts, blog posts, LinkedIn articles, and website copy.We plan to communicate with our virtual intern(s) using the following communication tools: Riipen messagingCompany emailGoogleMeetTelephonePrimary contact: Shannan Schimmelmann, Chief Adventure Officershannan@liquidkudos.com250-870-1414Secondary contact: Rhona Stanislaus, Chief Wine Officerrhona@liquidkudos.com250-870-1158

Virtual Internship Opportunity: Canadian Wine Club Branding and Marketing

Liquid Kudos is able to offer a virtual internship opportunity for 2 marketing students or teams. The business challenge we are faced with is the need to grow our club members through online marketing strategies, as gatherings and events continue to be restricted. In order to effectively grow our membership we need to define our target market and structure our offerings and communications accordingly.The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities (i.e. international travel wine/spirit experiences); identify key messaging.The secondary focus for the student will be:Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, and customer stories.Our primary goal at the end of this project is to be able to clearly communicate our value proposition to a well defined target audience thereby increasing followers, club members, our conversion rate/sales.Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. This should include suggested virtual and/or in-person events that could help differentiate us and grow our membership.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and the product/events and pricing offered aligns with our target customer base.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Mailchimp, Instagram, Facebook, Pinterest, YouTube, Company website)Content development, including social posts, blog posts, LinkedIn articles, and website copy.We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, Company email, Google Meet, telephone)Primary contact: Rhona Stanislaus, Chief Wine Officerrhona@liquidkudos.com - 250-870-1158Secondary contact: Shannan Schimmelmann, Chief Adventure Officershannan@liquidkudos.com - 250-870-1414