Competitor Analysis & Market Research Project

COVID-19 has dramatically changed to the business landscape. We would like to work with students to better understand the new competitive environment that we operate in:Which business remain active in our marketWhat new businesses have entered the marketWhat services do they offer, at what pricesWhat terms and conditions to they have linked to these servicesWhat do their sales cycles look likeCapture the marketing that they use and compare and contrast it to our business and other competitors. What opportunities are there as a result.This is a great opportunity to take a deep dive into a specific market segment, identify and implement a variety of ways to extract the competitive information needed, analyze, summarize, contrast and compare the data and ultimately present it to the CEO of our organization.