Branding Design for Szechuan Sweet Mango

The main goal for the project is to create a cohesive and modern branding design for Szechuan Sweet Mango that can be used across the website, social media platforms, and other marketing materials. The design should reflect the family-owned and operated nature of the restaurant while also incorporating modern and innovative elements to appeal to a wider audience.This will involve several different steps for the learners, including:- Researching the history and values of Szechuan Sweet Mango to understand the brand identity.- Creating a new logo and color palette that represents the restaurant's traditional roots and modern aspirations.- Designing templates for social media posts, website banners, and other digital marketing materials.- Developing a style guide that outlines the proper usage of the new branding elements.

Online Delivery Platform Management for Szechuan Sweet Mango

The main goal for the project is to effectively manage all online delivery platforms for Szechuan Sweet Mango, including updating item prices and photos, launching marketing campaigns, and updating the online ordering website. This will involve several different steps for the learners, including:- Understanding the current online delivery platforms and their functionalities.- Updating item prices and photos on all platforms.- Creating and launching marketing campaigns to promote the online delivery services.- Collaborating with the web development team to update the online ordering website and ensure a seamless user experience.

Website UI / UX Design Optimization

Our company would like to explore re-designing our current website with one that is optimized for all major browsers and be mobile-friendlyWe would like a group of students to design a new prototype web application based off of our current website’s functionality.This will involve:Conducting background research on our existing web application for the product.Creating a QR Code for the website.Identifying key areas of our current website and what areas of focus might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile-friendlyBonus steps in the process would also include:Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our family-owned restaurant has been in operation for over 25 years in the greater Edmonton area. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.