Humane Gains - Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1-2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Development of an ideal customer profile/buyer persona, including where the ideal customers are most accessible, present and engaged for marketing purposes Recruit, facilitate/engage, compile and analyze information gathered from focus group(s) and/or survey(s) that serve to connect with, understand and gather information on our ideal customer pain points and their current buying trends Development of competitor profiles and industry trends Complete a SWOT analysis IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Research and report writing (templates available) Excellent communication skills so as to effectively connect and communicate with our target audience FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: SWOT analysis Report or presentation on the findings from the activities described above PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jayme MacLellan and Brittany MacLellan

Bluethumb Technologies Build and Market a Crowdfunding

Developing a crowdfunding campaign can be a lot of work and we are looking for five proactive students who will assist in the creation, development, marketing, and running of the campaign. We would like to see students who have ambition and are not afraid to "get their hands dirty" so to speak. Students will be responsible for the aforementioned area as we will be looking to raise $50,000 in venture capital for our first product "The Blueprint Loyalty Program" Please see the video for more information about the program. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Identifying potential sponsors/donors that can provide easy to send out perks Creation of new video for the campaign Using social media platforms to increase the awareness and build our social media platforms. Creating a simple tracking framework, including metrics, for measuring outreach success. Students are fully responsible for running the campaign. If targets are reached, 10% of the funding will go to the students divided among them (10K cap split between all students). FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: The final project deliverable is a crowdfunding campaign, research, analysis, and details of successful and unsuccessful market penetration. This will assist our company in determining future campaigns if they are required. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Fergus Dearden

AiHello - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?: 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Interacting with users on Social Media Posting on Instagram, Twitter, TikTok and Facebook FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: We would like to grow our social media user base and create some tangible videos. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Ganesh Krishnan + Saif

Cheese Maker - Market Expansion Research In the UK

PROJECT DESCRIPTION: We are ready to take our business to the next level. Presently we only exist in two markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape, competition, relevancy, and plausibility outside of our current markets, Canada and the USA. We want to learn more about customer’s expectations and behaviors in the UK. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go in the UK, but we need to make sure that we consider all available options before making a decision. If we feel it is a Go, our goal would be to set up a distribution hub (contract a fulfillment center) that we would ship our products to for distribution across the UK with our ecommerce Shopify site as the cart. KEY PROJECT ACTIVITES: Our specific need is an outline of our Cheese Making Kit's expansion opportunities through location analysis. This report should include answers to the following questions: Most of our Cheese-Making kits (four of our current five) require a high quality milk to be purchased along with our Kit. 4L of Milk for every batch you make. The definition of high quality for us means less processed. Raw milk is the best, non-homogenized whole milk is next best, and homogenized whole milk is third best. All of these are fresh milks. Ultra-high temperature , or UHT, milk is ultra-pasteurized milk and will not work for making cheese. Similarly, milk that has been processed more, like ultrafiltration, additives in the milk, and skimming the milk all contribute to changing the milks properties and making it less viable for cheese making. Considering this information, does the UK sell Fresh milk that is viable for Cheese-Making? Is there interest in Cheese Making? Is there a relatively well sized DIY community or interest in cooking at home? Would enough people be interested in buying our kits for themselves or as gift for a fellow UK member to make our product viable? What are the legalities of getting our product into the UK? We are somewhat considered a food item, but most of our kit is shelf stable and cheese-making equipment and supplies. Looking at what comes in our kits, what are the legal protocol or requirements for crossing the border into the UK? What is involved in adhering to tax laws when selling an ecommerce product in the UK? If our products are manufactured in Canada and then shipped to the UK, are we part of the free trade agreement with the UK? Does the UK have fulfillment centers that can accommodate our product? The culture packets in 3/5 of our kits need freezer storage. It is a very small amount of space. Our Canadian and US fulfillment centers just have a small chest freezer next to our inventory. Would a center in the UK work with us on this? FINAL DELIVERABLE: We are looking for a complete report that fully answers these questions, with each of these questions having their own section of the report. We have attached relevant source material for better understanding our products and business. This report should be easy to follow, and clearly layout the pros and cons of the goal of expanding to the UK market. If you require more detail about this assignment or more background, data, or direction, please email us at info@cheesemaker.ca or call Jeremy at 778-996-4336.