Humane Gains - Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 1-2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Development of an ideal customer profile/buyer persona, including where the ideal customers are most accessible, present and engaged for marketing purposes Recruit, facilitate/engage, compile and analyze information gathered from focus group(s) and/or survey(s) that serve to connect with, understand and gather information on our ideal customer pain points and their current buying trends Development of competitor profiles and industry trends Complete a SWOT analysis IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Research and report writing (templates available) Excellent communication skills so as to effectively connect and communicate with our target audience FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: SWOT analysis Report or presentation on the findings from the activities described above PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jayme MacLellan and Brittany MacLellan

Bluethumb Technologies Build and Market a Crowdfunding

Developing a crowdfunding campaign can be a lot of work and we are looking for five proactive students who will assist in the creation, development, marketing, and running of the campaign. We would like to see students who have ambition and are not afraid to "get their hands dirty" so to speak. Students will be responsible for the aforementioned area as we will be looking to raise $50,000 in venture capital for our first product "The Blueprint Loyalty Program" Please see the video for more information about the program. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Identifying potential sponsors/donors that can provide easy to send out perks Creation of new video for the campaign Using social media platforms to increase the awareness and build our social media platforms. Creating a simple tracking framework, including metrics, for measuring outreach success. Students are fully responsible for running the campaign. If targets are reached, 10% of the funding will go to the students divided among them (10K cap split between all students). FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: The final project deliverable is a crowdfunding campaign, research, analysis, and details of successful and unsuccessful market penetration. This will assist our company in determining future campaigns if they are required. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Fergus Dearden

AiHello - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?: 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Interacting with users on Social Media Posting on Instagram, Twitter, TikTok and Facebook FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: We would like to grow our social media user base and create some tangible videos. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Ganesh Krishnan + Saif

Cheese Maker - Market Expansion Research In the UK

PROJECT DESCRIPTION: We are ready to take our business to the next level. Presently we only exist in two markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape, competition, relevancy, and plausibility outside of our current markets, Canada and the USA. We want to learn more about customer’s expectations and behaviors in the UK. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go in the UK, but we need to make sure that we consider all available options before making a decision. If we feel it is a Go, our goal would be to set up a distribution hub (contract a fulfillment center) that we would ship our products to for distribution across the UK with our ecommerce Shopify site as the cart. KEY PROJECT ACTIVITES: Our specific need is an outline of our Cheese Making Kit's expansion opportunities through location analysis. This report should include answers to the following questions: Most of our Cheese-Making kits (four of our current five) require a high quality milk to be purchased along with our Kit. 4L of Milk for every batch you make. The definition of high quality for us means less processed. Raw milk is the best, non-homogenized whole milk is next best, and homogenized whole milk is third best. All of these are fresh milks. Ultra-high temperature , or UHT, milk is ultra-pasteurized milk and will not work for making cheese. Similarly, milk that has been processed more, like ultrafiltration, additives in the milk, and skimming the milk all contribute to changing the milks properties and making it less viable for cheese making. Considering this information, does the UK sell Fresh milk that is viable for Cheese-Making? Is there interest in Cheese Making? Is there a relatively well sized DIY community or interest in cooking at home? Would enough people be interested in buying our kits for themselves or as gift for a fellow UK member to make our product viable? What are the legalities of getting our product into the UK? We are somewhat considered a food item, but most of our kit is shelf stable and cheese-making equipment and supplies. Looking at what comes in our kits, what are the legal protocol or requirements for crossing the border into the UK? What is involved in adhering to tax laws when selling an ecommerce product in the UK? If our products are manufactured in Canada and then shipped to the UK, are we part of the free trade agreement with the UK? Does the UK have fulfillment centers that can accommodate our product? The culture packets in 3/5 of our kits need freezer storage. It is a very small amount of space. Our Canadian and US fulfillment centers just have a small chest freezer next to our inventory. Would a center in the UK work with us on this? FINAL DELIVERABLE: We are looking for a complete report that fully answers these questions, with each of these questions having their own section of the report. We have attached relevant source material for better understanding our products and business. This report should be easy to follow, and clearly layout the pros and cons of the goal of expanding to the UK market. If you require more detail about this assignment or more background, data, or direction, please email us at info@cheesemaker.ca or call Jeremy at 778-996-4336.

Instratify - Brand Launch Intrapreneurship

Ash & Green is a DTC (“direct to consumer”) brand that makes going plastic-free in bathrooms and kitchens easy and chic with just-add-water cleaning and personal care products. Our first product is a solid shampoo bar, which is shipping to customers in early 2022. Let's kill the planet less! The brand is a big part of the Ash & Green strategy. We're being very purposeful to build a mission-driven brand completely driven by the community. This means no ad spend. Sustainable growth all the way!. Project Goal --> Help Ash & Green run a successful pre-launch campaign on Kickstarter. Sub-Goals: Identify a list of 1,000 micro-influencers and content creators across a range of niches including sustainable living, hairstylists, fitness junkies, clean beauty, home decor, and ethical fashionistas. Identify a smaller list of journalists for an earned media campaign and engage with them meaningfully. Social campaign assets — create Tiktoks + Instagram reels, stories, and grid posts teasing the Kickstarter campaign and for use during the Kickstarter campaign. The focus here will be on video, especially filming and editing original short-video clips with a smartphone. The goal would be to create 15-20 15-second video assets + supporting Instagram stories. Experience as a content creator yourself on TikTok/Instagram would be great even if it's personal, not business. Help create launch video — the most important aspect of any Kickstarter launch is the Kickstarter video! Following a similar format to Dollar Shave Club's or Purple's or Poo-Pourri's viral video, our goal is to create an infotainment-style launch video people enjoy watching and want to share. This would involve helping write the script, filming original clips, sourcing b-stock footage and background music the project partner employer will purchase, and editing the whole launch video together. Support and help grow the community — create on-brand social content for Instagram and TikTok. Engage with the community on Instagram and TikTok daily or every other day authentically through comments, likes, and DMs frequently throughout the week. No bots or tools. We do everything manually. Ideally, you are interested in one or all of these niches mentioned above in #1. If you're a content creator yourself, aspiring content creator, or aspiring entrepreneur, learn influencer marketing from the brand side and how to run a proper Kickstarter pre-launch campaign. Learning influencer marketing is becoming increasingly important for any consumer company as attention continues to diffuse from the few (e.g. old school TV networks and newspapers) to many (individuals).

Transform This - Marketing + Sales

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We’re building a thought leadership platform called ‘ transform this ’ to accelerate transformation and innovation ROI for businesses. We accelerate path to C-Suite positions for our community members. We are looking for a diverse team of students to work on this project. If you are design and innovation obsessed, read on... At 'transform this', we host live and on-demand virtual workshops for a global community. transform this Values: - Building and sustaining holistic ecosystems for the seven future generations - Unbiased focus on supporting resilient people, teams, businesses and economies - Cross-industry trends - Enabled by latest research and innovation - Inclusive and diverse, on purpose - Authentic and collaborative KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: All work will be performed remotely with periodic meetings witht he leadership team Reviewing the transform this offerings to document customer personas and creating personalized marketing and sales plans IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Project manager Business analyst Marketing specialist Sales specialist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Customer profiles/ personas for each offering Marketing and sales plan for each offering IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet. January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 4 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan Syal EMAIL ADDRESS/ADRESSE E-MAIL: gunjan@gomerald.ca

Psychotherapy Training Institute – Communication

PROJECT DESCRIPTION: Psychotherapy Training Institute (PTI) provides high-quality services in three primary branches: clinical supervision, continuing education and certification. These services support mental health professionals, including but not limited to: counsellors, psychotherapists, social workers, marriage and family therapists, occupational therapists, and psychologists. This company started as a result of limited options in the professional field. For example, supervision services offered through PTI are not available anywhere in Canada. Our company brings innovative solutions for Canadian clinical practitioners. This project focuses on communication and receives ongoing reports from a SEO team. This is an opportunity to bring your ideas to a start-up that is changing the face of service options for mental health providers across Canada! KEY PROJECT ACTIVITIES: This project will be focused on market research on PTI's 3 primary services: (1) Clinical Supervision, (2) Certifications, and (3) Continuing Education or Training. Students will solve the current communication challenge that PTI faces as a new company offering services that did not previously exist in Canada. IDEAL ROLES/RESPONSIBILITIES: Possible Roles would include Project Manager/Team Lead; Researcher; Analyst, Coordinator Students will: · Develop a full communications strategy with content that addresses key areas · Develop communication that provides brand alignment, customer alignment and budget alignment · Define impact and drafting impact reports · Define success metrics for all communication channels · Create communication content that drives higher customer engagement · Students will present a communication strategy through data visualization to that enhances brand recognition (linked to final project deliverable) FINAL PROJECT DELIVERABLES: Students will translate data and insights created by the team to present a detailed visual report. Students will focus primarily on data visualization with action-oriented recommendations, methodologies and plans for PTI’s next steps. The team will record this data visualization presentation, submitting the recording and documents to the company owners. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED : (English/Français): EN All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. Preference for February start February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours]: 70 WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessy Forseth EMAIL ADDRESS/ADRESSE E-MAIL: info@mypti.ca